Our Commitment to Ethics

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At Prudential, we have a longstanding commitment to conduct business with integrity. It’s how we have delivered on our promises to customers for more than 145 years. And it is critical to achieve our purpose of making lives better by solving the financial challenges of our changing world.

As we evolve, what will never change is our commitment to doing business the right way. Every one of us associated with Prudential is responsible for understanding and complying with the expectations outlined in our Code of Conduct, Making the Right Choices. PDF opens in new window

Our principles guide our decision making and are at the heart of how we conduct business, serve our customers, work with each other, make investments and sell our products:

We do the right thing.
We take a long-term perspective.
We win with talent, culture and execution.
We make and keep promises.

Our Code of Conduct is not just a document we refer to – it is a way of life at Prudential. It supports our inclusive culture and our ability to fulfill our purpose. We are proud to be a company that conducts business with high standards of ethics and integrity which begins with our resolute commitment to do business the right way.

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Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ issues, underwrites, or administers health plans or health insurance policies.

Life Insurance and Annuities are issued by The Prudential Insurance Company of America, Pruco Life Insurance Company (in New York, by Pruco Life Insurance Company of New Jersey), located in Newark, NJ (main office), or by Prudential Annuities Life Assurance Corporation (except in NY) located in Shelton, CT. (main office). Variable annuities are distributed by Prudential Annuities Distributors, Inc., Shelton, CT. All are Prudential Financial companies and each is solely responsible for its own financial condition and contractual obligations. Prudential Annuities is a business of Prudential Financial, Inc.

Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ

LINK by Prudential is an umbrella marketing name for various subsidiaries of The Prudential Insurance Company of America. Investment advisory products and services of LINK by Prudential are made available through Pruco Securities, LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to separate agreement. Prudential LINK and LINK by Prudential occasionally may be referred to as LINK.

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Certain securities products and services are offered through Pruco Securities, LLC and Prudential Investment Management Services, LLC, both members SIPC Opens in a new window and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. See Statement of Financial Condition PDF Opens in a new window for Prudential Investment Management Services, LLC.
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