Our Commitment to Ethics

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At Prudential, we have a longstanding commitment to conduct business with integrity. It’s how we have delivered on our promises to customers for more than 145 years. And it is critical to achieve our purpose of making lives better by solving the financial challenges of our changing world.

As we evolve, what will never change is our commitment to doing business the right way. Every one of us associated with Prudential is responsible for understanding and complying with the expectations outlined in our Code of Conduct, Making the Right Choices. PDF opens in new window

Our principles guide our decision making and are at the heart of how we conduct business, serve our customers, work with each other, make investments and sell our products:

We do the right thing.
We take a long-term perspective.
We win with talent, culture and execution.
We make and keep promises.

Our Code of Conduct is not just a document we refer to – it is a way of life at Prudential. It supports our inclusive culture and our ability to fulfill our purpose. We are proud to be a company that conducts business with high standards of ethics and integrity which begins with our resolute commitment to do business the right way.

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