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Code of Conduct

At Prudential, we are committed to doing business the right way. By continuing to earn the trust placed in us by our customers, we maintain and enhance our reputation in the marketplace. We hold ourselves to high ethical standards, clearly articulated in our Code of Conduct, "Making the Right Choices."

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Prudential's Code of Conduct

It is the responsibility of every Prudential employee to understand and abide by our Code of Conduct. We hold all employees accountable for demonstrating a strong moral compass in every aspect of their work in every part of the world. Download Prudential’s Code of Business Conduct and Ethics. All versions were revised as of March 1, 2016.

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Six Principles of Our Code of Conduct

Prudential employees operate according to the following essential principles upon which our entire Code of Conduct is based:

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Acting Ethically

Act with integrity and make decisions based on high ethical standards.

Complying with Laws and Regulations

Understand and honor the letter and spirit of the laws and regulations that apply to Prudential's businesses.

Treating Employees Fairly

Foster a fair, professional and collaborative work environment.

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Dealing with Customers and External Parties

Instill and maintain trust in dealings with Prudential and its customers, employees, sales associates, shareholders and partners.

Managing Risk

Understand that managing risk is Prudential's business and the responsibility of everyone associated with Prudential.

Protecting Prudential Proprietary Information and Assets

Understand that protecting information and assets is critical in meeting Prudential's obligation to its customers, employees, sales associates and shareholders.