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Code of Conduct

Code of Conduct

At Prudential, we are committed to doing business the right way. By continuing to earn the trust placed in us by our customers, we maintain and enhance our reputation in the marketplace. We hold ourselves to high ethical standards, clearly articulated in our Code of Conduct, "Making the Right Choices."

Click here for the Ethics Commitment Statement from Prudential leaders.

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Prudential's Code of Conduct

It is the responsibility of everyone associated with Prudential to understand and abide by our Code of Conduct. All versions of Prudential’s Code of Conduct, except the version for those associated with Prudential International Insurance, were revised as of April 21, 2020. Revisions reflect additional information on information security and privacy and changes in executive leadership, company purpose, principles and tone.

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Code of Conduct for Everyone Associated with Prudential, except Prudential International Insurance. (PII Codes are in the next section.)

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Our Purpose Unites Us and Our Principles Guide Us

 

Our Purpose

We make lives better by solving the financial challenges of our changing world.

 

Our Principles

We do the right thing.

Above all, we conduct ourselves in an ethical way, recognizing our role as a leader in the global community; we value the trust our customers, employees, investors, partners and communities place in us.

 

We take a long-term perspective.

We are committed to making lives better over the long term by providing solutions that stand the test of time; we anticipate the implications of our decisions now and in the future and take smart risks.

 

We win with talent, culture and execution.

Our diverse talent and inclusive culture give us an advantage in the marketplace and allow us to develop and execute on innovative solutions to address our customers’ challenges as they evolve.

 

We make and keep promises.

We manage our company well and are able to take on risk for our customers; we live up to our commitments; our ability to make lives better depends on keeping the promises we make over the long term.