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We Can Be the Partner You Grow With

At Prudential Retirement Strategies, we're committed to helping you build, manage, and grow your business. Take advantage of the many tools and resources we offer to help you forge deeper connections with clients as you help them plan for a more secure future.

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Prudential Announces the Closing of the Sale of a Portion of its Legacy Variable Annuity Block to Fortitude Re.

Our commitment to offering new protected income solutions continues.

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FlexGuard now includes a Performance Lock feature, which gives clients the flexibility to lock in gains or potentially limit a loss at any time prior to the Index Strategy End Date.

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FlexGuard and all product features are not approved for use in all states or through all broker-dealers.
Performance Lock is available on policies from the Pruco Life Insurance Issuing Company only.

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Build Your Business

Discover new ideas and strategies to help you meet a broader range of client needs.

Why Annuities

Educate clients on how an annuity may help them.

Our Solutions

Offer annuity products to help many types of clients with their retirement challenges.

Our Advantages

Learn how we can support and help grow your business.

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Get Ready for More
Productive Conversations.

As a founding member of the Alliance for Lifetime Income, we’re building awareness of what annuities can do and making it easier to talk to clients about the importance of protected lifetime income in retirement.

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What’s New?

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Uncovering the Truth About Annuities

Annuities provide a unique combination of investment and insurance features to create protected income in retirement.

How Will Gen Xers and Millennials Fare During Retirement?

Unlike their parents, the next generations are facing financial obstacles that could make planning for retirement more challenging than ever.

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Protection and Growth Opportunity with the PruSecure^® Fixed Indexed Annuity

Help clients balance their desire to protect^* their money with the opportunity for growth. Learn more and see our caps and rates.

^*The amount of protection would be limited by any withdrawals taken.

Prudential FlexGuard^® Income indexed variable annuity Offers Clients Choices to Help Create Income

Clients have flexibility and choice to help them customize their income potential through levels of market participation and protection before – and after – they start income.

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Protected Lifetime Income That Can Evolve With Clients

When planning for the future, not many things are certain. Help clients manage longevity risks, sequence of returns risk, and withdrawal risk with our advisory solution that offers protection and flexibility.

Are Variable Annuities Part of Your Financial Planning?

Variable annuities can add lifetime income to clients’ retirement plans, while offering other wealth management features.

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Exclusively for Independent Marketing Organizations

For Protection-focused Clients Looking for Growth and Protected Income

SurePath^® and SurePath^® Income Fixed Indexed Annuities oﬀer clients protection from market volatility with the opportunity to grow their retirement savings or create a protected income stream.

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Annuity Strategies

Prudential Fixed Annuity with Daily Advantage Income Beneﬁt

Prudential Immediate Income Annuity

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Partner with us, and we’ll invest in you.

Contact your wholesaler today and have our team of experts and resources work for you.

Call us at 877-668-0810.

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Investors should consider the features of the contract, index strategies, and the underlying portfolios' investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information is contained in the prospectus or by contacting the National Sales Desk. Clients should read the prospectus carefully before investing.

Annuities are issued by Pruco Life Insurance Company (in New York, by Pruco Life Insurance Company of New Jersey), located in Newark, NJ (main oﬃce). Variable annuities are distributed by Prudential Annuities Distributors, Inc., Shelton, CT. All are Prudential Financial companies and each is solely responsible for its own ﬁnancial condition and contractual obligations. Prudential Retirement Strategies is a business of Prudential Financial, Inc.

A variable annuity is a long-term investment designed for retirement purposes. Investment returns and the principal value of an investment will fluctuate so that an investor’s units, when redeemed, may be worth more or less than the original investment. Withdrawals or surrenders may be subject to contingent deferred sales charges. Withdrawals and distributions of taxable amounts are subject to ordinary income tax and, if made prior to age 59½, may be subject to an additional 10% federal income tax penalty, sometimes referred to as an additional income tax. Withdrawals reduce the account value and the living and death benefits.

Optional living and death benefits may not be available in every state and may not be elected in conjunction with certain optional benefits. Optional benefits have certain investment, holding period, liquidity, and withdrawal limitations and restrictions. The benefit fees are in addition to fees and charges associated with the basic annuity.

All references to guarantees, including obligations arising under any annuity contract guarantees, rider guarantees, optional benefits, fixed account crediting rates, index-based interest crediting or annuity payout rates are backed by the claims-paying ability of the issuing insurance company. Those payments and credits and the responsibility to make them are not the obligations of the third party broker/dealer from which this annuity is purchased or any of its affiliates. All guarantees, including optional benefits, do not apply to any underlying investment options.

Withdrawals in excess of the income amount impact the value of a product or benefit and can also affect the certainty of the income. An excess withdrawal occurs when cumulative Lifetime Withdrawals exceed the income amount in an annuity year. If an excess withdrawal is taken, only the portion of the Lifetime Withdrawal that exceeds the remaining income amount for that year will proportionally and permanently reduce future guaranteed amounts. If an excess withdrawal reduces the account value to zero, no further amount would be payable and the contract terminates.

A fixed indexed annuity (FIA) is a tax-deferred financial tool designed for the long term. It offers a level of protection for your clients’ money against loss with the opportunity for it to grow based on the performance of a specific market index, or combination of indices. With a FIA, your clients’ money is not actually invested in any index, but rather may earn interest based on the index’s performance. There may typically be upper limits known as cap rates and participation rates, on the amount of potential interest credited in a given period, as well as a floor that offers downside protection. For complete information about the annuity, please refer to the PruSecure Important Information Disclosure Statement PDF opens in a new window and / or the SurePath Important Information Disclosure Statement PDF opens in a new window.

A ﬁxed annuity is a ﬁnancial tool that provides a guaranteed rate of return on the principal amount for a speciﬁed period. Withdrawals from a ﬁxed annuity may be subject to surrender charges and/or Market Value Adjustment. For complete information, please refer to the Important Disclosure Statement PDF opens in a new window, which is also available from your ﬁnancial professional.

All products and/or options may not be available in all states or with all firms.

This material may not be approved in all states. Created Exclusively for Use by Financial Professionals. Not for Consumer Use.

For Compliance Use Only: 1002915-00025-00

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Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ issues, underwrites, or administers health plans or health insurance policies.

Life Insurance and Annuities are issued by The Prudential Insurance Company of America, Pruco Life Insurance Company (in New York, by Pruco Life Insurance Company of New Jersey), located in Newark, NJ (main office). Variable annuities are distributed by Prudential Annuities Distributors, Inc. (PAD), Shelton, CT. All are Prudential Financial Inc. (PFI) companies, and each is solely responsible for its own financial condition and contractual obligations. Prudential Retirement Strategies is a business of Prudential Financial, Inc.

Prudential Annuities Life Assurance Corporation (to be renamed Fortitude Life Insurance & Annuity Company) (“PALAC”), Shelton, CT (main office) was acquired on April 1, 2022 by Fortitude Group Holdings, LLC, the parent company of Bermuda’s largest multi-line reinsurer (“Fortitude Re”). As a result of the acquisition by Fortitude Re, PALAC is not affiliated with PFI or any of its subsidiaries. A Prudential entity will continue to service and administer all PALAC contracts. PALAC variable annuities are distributed by PAD, Shelton, CT. PAD is wholly owned by PFI; PALAC is wholly owned by Fortitude Re; each is solely responsible for its own financial condition and contractual obligations.

PALAC is not licensed to do business in New York, effective December 31, 2015. This will have no impact on existing annuity contracts sold through PALAC.

Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ

LINK by Prudential is an umbrella marketing name for various subsidiaries of The Prudential Insurance Company of America. Investment advisory products and services of LINK by Prudential are made available through Pruco Securities, LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to separate agreement. Prudential LINK and LINK by Prudential occasionally may be referred to as LINK.

Where LINK by Prudential is made available in connection with certain Financial Wellness products, access is made available through Prudential Workplace Solutions Group Services (“PWSGS”). PWSGS provides access to a number of Financial Wellness products, services, seminars and tools offered by PWSGS, its affiliates or third parties. PWSGS is a subsidiary of Prudential PWSGS is not a licensed insurance company, does not provide insurance products or services and does not provide financial, investment or other advice. Individuals should consult appropriate professionals when making financial, investment and tax decisions.

Prudential LINK financial representatives currently offer a more limited range of insurance and annuity products (“insurance products”) compared to the range of insurance products offered through other Prudential distribution channels.

For additional important information about the products, services and companies that make them available, please click here.^* Opens in new window

Virtual Advisors may provide investment advisory services that are limited in scope and do not constitute comprehensive financial planning.

This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional. Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.

This website is for U.S. persons Opens in new window only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.

Securities and Insurance Products:

Certain securities products and services are offered through Pruco Securities, LLC and Prudential Investment Management Services, LLC, both members SIPC Opens in a new window and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. See Statement of Financial Condition PDF Opens in a new window for Prudential Investment Management Services, LLC.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Projections generated regarding likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results and are not guarantees of future results. Results derived from various “what if” scenarios for your financial life may not reflect the actual costs or amounts ultimately needed to fund specific life events. Prudential and its affiliates are not liable for use of the LINK by Prudential experience. Learn more about our Methodology Opens in a new window.

"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.

Prudential Financial is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

By using this website, you agree that you have read and agree to our Terms and Conditions.

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