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We Can Be The Partner You Grow With

At Prudential Annuities, we're committed to helping you build, manage, and grow your business. Take advantage of the many tools and resources we offer to help you forge deeper connections with your clients as you help them plan for a more secure future.

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FlexGuard and all of its features may not be available in all states or through all broker-dealers. The Step Rate Pus is not available in the state of Pennsylvania.
^*Per Secure Retirement Institute's annuity sales data, FlexGuard is the most successful IVA launch in its first two quarters.

Prudential FlexGuard^SM is the most successful launch in IVA history!^* And we aren't done yet! We are excited to announce additional protection levels to each index crediting strategy.

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Build Your Business

Discover new ideas and strategies to help you meet a broader range of client needs.

Why Annuities

Educate clients on how an annuity may help them.

Our Solutions

Offer annuity products to help many types of clients with their retirement challenges.

Prudential Annuities Advantages

Learn how we can support and help grow your business.

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Get Ready for More
Productive Conversations.

As a founding member of the Alliance for Lifetime Income, we’re building awareness of what annuities can do and making it easier to talk to clients about the importance of protected lifetime income in retirement.

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What’s New?

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Uncovering the Truth About Annuities

Annuities provide a unique combination of investment and insurance features to create protected income in retirement.

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FlexGuard^SM indexed variable annuity

Oﬀer clients unique growth opportunities in up markets and a level of protection during market downturns.

Prudential Fixed Annuity with Daily Advantage Income Benefit^® offers Daily Growth and Flexibility

Help clients prepare for what’s next in life — retirement — with a solution that provides DAILY growth of guaranteed lifetime income, and the ﬂexibility to adapt as their lives change.

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Protection and Growth Opportunity with the PruSecure Fixed Indexed Annuity

Help clients balance their desire to protect^* their money with the opportunity for growth. Learn more and see our caps and rates.

^*The amount of protection would be limited by any withdrawals taken.

How Will Gen Xers and Millennials Fare During Retirement?

Unlike their parents, the next generations are facing financial obstacles that could make planning for retirement more challenging than ever.

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Protected Lifetime Income That Can Evolve With Clients

When planning for the future, not many things are certain. Help clients manage longevity risks, sequence of returns risk, and withdrawal risk with our advisory solution that offers protection and flexibility.

Are Variable Annuities Part of Your Financial Planning?

Variable annuities can add lifetime income to clients’ retirement plans, while offering other wealth management features.

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Exclusively for Independent Marketing Organizations

For Protection-focused Clients Looking for Growth and Protected Income

SurePath and SurePath Income Fixed Indexed Annuities oﬀer clients protection from market volatility with the opportunity to grow their retirement savings or create a protected income stream.

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Annuity Strategies

Variable Annuities

Fixed Indexed Annuities

Prudential Fixed Annuities

Prudential Fixed Annuity with Daily Advantage Income Beneﬁt

Fixed Immediate Annuity

Prudential Immediate Income Annuity

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Partner with us, and we’ll invest in you.

Contact your wholesaler today and have our team of experts and resources work for you.

Call us at 877-668-0810.

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Investors should consider the features of the contract, index strategies, and the underlying portfolios' investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information is contained in the prospectus or by contacting the National Sales Desk. Clients should read the prospectus carefully before investing.

Annuities are issued by Pruco Life Insurance Company (in New York, by Pruco Life Insurance Company of New Jersey), located in Newark, NJ (main oﬃce), or by Prudential Annuities Life Assurance Corporation located in Shelton, CT. (main oﬃce). Variable annuities are distributed by Prudential Annuities Distributors, Inc., Shelton, CT. All are Prudential Financial companies and each is solely responsible for its own ﬁnancial condition and contractual obligations. Prudential Annuities is a business of Prudential Financial, Inc.

A variable annuity is a long-term investment designed for retirement purposes. Investment returns and the principal value of an investment will fluctuate so that an investor’s units, when redeemed, may be worth more or less than the original investment. Withdrawals or surrenders may be subject to contingent deferred sales charges. Withdrawals and distributions of taxable amounts are subject to ordinary income tax and, if made prior to age 59½, may be subject to an additional 10% federal income tax penalty, sometimes referred to as an additional income tax. Withdrawals reduce the account value and the living and death benefits.

Optional living and death benefits may not be available in every state and may not be elected in conjunction with certain optional benefits. Optional benefits have certain investment, holding period, liquidity, and withdrawal limitations and restrictions. The benefit fees are in addition to fees and charges associated with the basic annuity.

All references to guarantees, including obligations arising under any annuity contract guarantees, rider guarantees, optional benefits, fixed account crediting rates, index-based interest crediting or annuity payout rates are backed by the claims-paying ability of the issuing insurance company. Those payments and credits and the responsibility to make them are not the obligations of the third party broker/dealer from which this annuity is purchased or any of its affiliates. All guarantees, including optional benefits, do not apply to any underlying investment options.

Withdrawals in excess of the income amount impact the value of a product or benefit and can also affect the certainty of the income. An excess withdrawal occurs when cumulative Lifetime Withdrawals exceed the income amount in an annuity year. If an excess withdrawal is taken, only the portion of the Lifetime Withdrawal that exceeds the remaining income amount for that year will proportionally and permanently reduce future guaranteed amounts. If an excess withdrawal reduces the account value to zero, no further amount would be payable and the contract terminates.

A fixed indexed annuity (FIA) is a tax-deferred financial tool designed for the long term. It offers a level of protection for your clients’ money against loss with the opportunity for it to grow based on the performance of a specific market index, or combination of indices. With a FIA, your clients’ money is not actually invested in any index, but rather may earn interest based on the index’s performance. There may typically be upper limits known as cap rates and participation rates, on the amount of potential interest credited in a given period, as well as a floor that offers downside protection. For complete information about the annuity, please refer to the PruSecure Important Information Disclosure Statement PDF opens in a new window and / or the SurePath Important Information Disclosure Statement PDF opens in a new window.

A ﬁxed annuity is a ﬁnancial tool that provides a guaranteed rate of return on the principal amount for a speciﬁed period. Withdrawals from a ﬁxed annuity may be subject to surrender charges and/or Market Value Adjustment. For complete information, please refer to the Important Disclosure Statement PDF opens in a new window which is also available from your ﬁnancial professional.

All products and/or options may not be available in all states or with all firms.

This material may not be approved in all states. Created Exclusively for Use by Financial Professionals. Not for Consumer Use.

For Compliance Use Only: 1002915-00019-00

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Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ offers, underwrites, or administers health plans or health insurance policies.

LINK by Prudential is an umbrella marketing name for Prudential Customer Solutions LLC (“PCS”), Prudential Annuities Distributors, Inc. and various subsidiaries of The Prudential Insurance Company of America. Investment advisory products and services of LINK by Prudential are made available through PCS, an SEC registered investment adviser. PCS is not a licensed insurance agency or broker. Prudential LINK and LINK by Prudential occasionally may be referred to as LINK.

Where LINK by Prudential is made available in connection with certain Financial Wellness products, access is made available through Prudential Workplace Solutions Group Services (“PWSGS”). PWSGS provides access to a number of Financial Wellness products, services, seminars and tools offered by PWSGS, its affiliates or third parties. PWSGS is a subsidiary of Prudential PWSGS is not a licensed insurance company, does not provide insurance products or services and does not provide financial, investment or other advice. Individuals should consult appropriate professionals when making financial, investment and tax decisions.

The LINK by Prudential free consultation provides an overview of your financial life and proposes solutions for you to consider. You will not receive a written financial plan and/or investment recommendations as part of the free consultation.

This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional. Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.

Prudential LINK financial representatives currently offer a more limited range of insurance and annuity products (“insurance products”) compared to the range of insurance products offered through other Prudential distribution channels.

For additional important information about the products, services and companies that make them available, please click here.* Opens in new window

This website is for U.S. persons Opens in new window only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.

Securities and Insurance Products:

Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
The projections generated by PCS regarding likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results and are not guarantees of future results. Results derived from various “what if” scenarios for your financial life may not reflect the actual costs or amounts ultimately needed to fund specific life events. PCS and its affiliates are not liable for use of the LINK by Prudential experience. Learn more about our Methodology Opens in a new window.

Prudential, the Prudential logo, the Rock Symbol, Bring Your Challenges, Prudential LINK and LINK by Prudential are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.

"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.

Prudential Financial is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

By using this website, you agree that you have read and agree to our Terms and Conditions.

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