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We Can Be The Partner You Grow With
At Prudential Annuities, we're committed to helping you build, manage, and grow your business. Take advantage of the many tools and resources we offer to help you forge deeper connections with your clients as you help them plan for a more secure future.
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FlexGuard and all of its features may not be available in all states or through all broker-dealers. The Step Rate Pus is not available in the state of Pennsylvania.
*Per Secure Retirement Institute's annuity sales data, FlexGuard is the most successful IVA launch in its first two quarters.
We’re on a roll! Announcing Enhancements to Prudential FlexGuard indexed variable annuity
We’re on a roll! Announcing Enhancements to Prudential FlexGuard indexed variable annuity
Prudential FlexGuardSM is the most successful launch in IVA history!* And we aren't done yet! We are excited to announce additional protection levels to each index crediting strategy.
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Build Your Business
Discover new ideas and strategies to help you meet a broader range of client needs.
Our Solutions
Offer annuity products to help many types of clients with their retirement challenges.
Prudential Annuities Advantages
Learn how we can support and help grow your business.
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Get Ready for More
Productive Conversations.

Alliance for Lifetime Income
As a founding member of the Alliance for Lifetime Income, we’re building awareness of what annuities can do and making it easier to talk to clients about the importance of protected lifetime income in retirement.
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What’s New?
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Uncovering the Truth About Annuities
Annuities provide a unique combination of investment and insurance features to create protected income in retirement.
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FlexGuardSM indexed variable annuity
Offer clients unique growth opportunities in up markets and a level of protection during market downturns.
Prudential Fixed Annuity with Daily Advantage Income Benefit® offers Daily Growth and Flexibility
Help clients prepare for what’s next in life — retirement — with a solution that provides DAILY growth of guaranteed lifetime income, and the flexibility to adapt as their lives change.
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Protection and Growth Opportunity with the PruSecure Fixed Indexed Annuity
Help clients balance their desire to protect* their money with the opportunity for growth. Learn more and see our caps and rates.
*The amount of protection would be limited by any withdrawals taken.
How Will Gen Xers and Millennials Fare During Retirement?
Unlike their parents, the next generations are facing financial obstacles that could make planning for retirement more challenging than ever.
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Protected Lifetime Income That Can Evolve With Clients
When planning for the future, not many things are certain. Help clients manage longevity risks, sequence of returns risk, and withdrawal risk with our advisory solution that offers protection and flexibility.
Are Variable Annuities Part of Your Financial Planning?
Variable annuities can add lifetime income to clients’ retirement plans, while offering other wealth management features.
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Exclusively for Independent Marketing Organizations
For Protection-focused Clients Looking for Growth and Protected Income
SurePath and SurePath Income Fixed Indexed Annuities offer clients protection from market volatility with the opportunity to grow their retirement savings or create a protected income stream.
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Annuity Strategies
Variable Annuities
- Prudential FlexGuard indexed variable annuity
- Prudential Premier Investment Variable Annuity
- MyRock Advisor SM Variable Annuity
Fixed Indexed Annuities
annuity strategies continued
Prudential Fixed Annuities
Fixed Immediate Annuity
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Partner with us, and we’ll invest in you.
Contact your wholesaler today and have our team of experts and resources work for you.
Call us at 877-668-0810.
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footnote
Investors should consider the features of the contract, index strategies, and the underlying portfolios' investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information is contained in the prospectus or by contacting the National Sales Desk. Clients should read the prospectus carefully before investing.
Annuities are issued by Pruco Life Insurance Company (in New York, by Pruco Life Insurance Company of New Jersey), located in Newark, NJ (main office), or by Prudential Annuities Life Assurance Corporation located in Shelton, CT. (main office). Variable annuities are distributed by Prudential Annuities Distributors, Inc., Shelton, CT. All are Prudential Financial companies and each is solely responsible for its own financial condition and contractual obligations. Prudential Annuities is a business of Prudential Financial, Inc.
A variable annuity is a long-term investment designed for retirement purposes. Investment returns and the principal value of an investment will fluctuate so that an investor’s units, when redeemed, may be worth more or less than the original investment. Withdrawals or surrenders may be subject to contingent deferred sales charges. Withdrawals and distributions of taxable amounts are subject to ordinary income tax and, if made prior to age 59½, may be subject to an additional 10% federal income tax penalty, sometimes referred to as an additional income tax. Withdrawals reduce the account value and the living and death benefits.
Optional living and death benefits may not be available in every state and may not be elected in conjunction with certain optional benefits. Optional benefits have certain investment, holding period, liquidity, and withdrawal limitations and restrictions. The benefit fees are in addition to fees and charges associated with the basic annuity.
All references to guarantees, including obligations arising under any annuity contract guarantees, rider guarantees, optional benefits, fixed account crediting rates, index-based interest crediting or annuity payout rates are backed by the claims-paying ability of the issuing insurance company. Those payments and credits and the responsibility to make them are not the obligations of the third party broker/dealer from which this annuity is purchased or any of its affiliates. All guarantees, including optional benefits, do not apply to any underlying investment options.
Withdrawals in excess of the income amount impact the value of a product or benefit and can also affect the certainty of the income. An excess withdrawal occurs when cumulative Lifetime Withdrawals exceed the income amount in an annuity year. If an excess withdrawal is taken, only the portion of the Lifetime Withdrawal that exceeds the remaining income amount for that year will proportionally and permanently reduce future guaranteed amounts. If an excess withdrawal reduces the account value to zero, no further amount would be payable and the contract terminates.
A fixed indexed annuity (FIA) is a tax-deferred financial tool designed for the long term. It offers a level of protection for your clients’ money against loss with the opportunity for it to grow based on the performance of a specific market index, or combination of indices. With a FIA, your clients’ money is not actually invested in any index, but rather may earn interest based on the index’s performance. There may typically be upper limits known as cap rates and participation rates, on the amount of potential interest credited in a given period, as well as a floor that offers downside protection. For complete information about the annuity, please refer to the PruSecure Important Information Disclosure Statement PDF opens in a new window and / or the SurePath Important Information Disclosure Statement PDF opens in a new window.
A fixed annuity is a financial tool that provides a guaranteed rate of return on the principal amount for a specified period. Withdrawals from a fixed annuity may be subject to surrender charges and/or Market Value Adjustment. For complete information, please refer to the Important Disclosure Statement PDF opens in a new window which is also available from your financial professional.
All products and/or options may not be available in all states or with all firms.
This material may not be approved in all states. Created Exclusively for Use by Financial Professionals. Not for Consumer Use.
For Compliance Use Only: 1002915-00019-00