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Prudential Vendor Code of Conduct and Terms of Engagement

Prudential is committed to conducting business in an honest and ethical manner and with the highest standards of integrity and accountability in all countries in which we operate. We expect that our contractors, consultants, suppliers and vendors (collectively, “Suppliers”) conduct themselves with this same level of honesty and integrity in the provision of all goods, services and business activities undertaken for the company.

Consistent with Prudential’s values, we expect our Suppliers to demonstrate their commitment to ethical, humane, socially responsible and legally compliant business practices. This Supplier Code of Business Ethics (“Supplier Code”) sets forth these expectations for all Suppliers providing goods or services to Prudential. We expect our Suppliers to conduct their activities and operations in accordance with this Supplier Code, as well as our broader Terms of Engagement, and to maintain and enforce policies that support these values. Please see our Supplier CodePDF Opens in new windowand Modern Slavery and Human Trafficking Statement PDF Opens in new windowfor more information. In addition, click on the links below for other relevant documents and visit our vendor home page for other important information.

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Core Values

How we conduct our business is just as important as what we do. Our core values are the principles that guide us in helping our customers achieve financial prosperity and peace of mind. At all times, we strive to distinguish Prudential as an admired multinational financial services leader and trusted brand that is differentiated by top talent and innovative solutions for all stages of life.

Worthy of Trust: Keeping promises and committing to doing business the right way.
Customer Focused: Providing quality products and services that meet our customers' needs.
Respect For Each Other: Operating in an inclusive and collaborative environment that allows individuals with diverse backgrounds and talents to contribute and grow.
Winning with Integrity: Passionately achieving superior results for their customers, shareholders and communities.

Environmental Commitment

In addition, we expect our vendors to share our commitment to profitable and sustainable growth in the following areas:

Environmental Responsibility
Social Responsibility Opens in new window including Workforce Opens in new window and Supply Chain Diversity Opens in new window as well as a commitment to the communities where we live and work
Labor Practices PDF Opens in new window
Governance Opens in new window and Risk Management Opens in new window

Terms of Engagement

Vendors must comply with the Terms of Engagement listed (and linked) below. Your obligations in the Terms of Engagement are in addition to those contained in the agreements between Prudential and you or your employer. Also, we count on our vendors to report problems such as unethical or illegal conduct, fraud, concerns about accounting or financial reporting or practices, breaches of vendor agreements, violations of the Vendor Terms of Engagement and other problems.

If you are aware of or reasonably suspect any such problems you must report it to your Prudential contact or directly to Prudential Global Business Ethics & Integrity at 1-800-752-7024 or www.tnwinc.com/prudential Opens in new window. You should also contact Prudential Global Business Ethics & Integrity if, at any time, you believe the integrity of our procurement process is being compromised in any manner.

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Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ issues, underwrites, or administers health plans or health insurance policies.

Life Insurance and Annuities are issued by The Prudential Insurance Company of America, Pruco Life Insurance Company (in New York, by Pruco Life Insurance Company of New Jersey), located in Newark, NJ (main office). Variable annuities are distributed by Prudential Annuities Distributors, Inc. (PAD), Shelton, CT. All are Prudential Financial Inc. (PFI) companies, and each is solely responsible for its own financial condition and contractual obligations. Prudential Retirement Strategies is a business of Prudential Financial, Inc.

Prudential Annuities Life Assurance Corporation (to be renamed Fortitude Life Insurance & Annuity Company) (“PALAC”), Shelton, CT (main office) was acquired on April 1, 2022 by Fortitude Group Holdings, LLC, the parent company of Bermuda’s largest multi-line reinsurer (“Fortitude Re”). As a result of the acquisition by Fortitude Re, PALAC is not affiliated with PFI or any of its subsidiaries. A Prudential entity will continue to service and administer all PALAC contracts. PALAC variable annuities are distributed by PAD, Shelton, CT. PAD is wholly owned by PFI; PALAC is wholly owned by Fortitude Re; each is solely responsible for its own financial condition and contractual obligations.

PALAC is not licensed to do business in New York, effective December 31, 2015. This will have no impact on existing annuity contracts sold through PALAC.

Group Insurance coverages are issued by The Prudential Insurance Company of America, a Prudential Financial company, Newark, NJ

LINK by Prudential is an umbrella marketing name for various subsidiaries of The Prudential Insurance Company of America. Investment advisory products and services of LINK by Prudential are made available through Pruco Securities, LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to separate agreement. Prudential LINK and LINK by Prudential occasionally may be referred to as LINK.

Where LINK by Prudential is made available in connection with certain Financial Wellness products, access is made available through Prudential Workplace Solutions Group Services (“PWSGS”). PWSGS provides access to a number of Financial Wellness products, services, seminars and tools offered by PWSGS, its affiliates or third parties. PWSGS is a subsidiary of Prudential PWSGS is not a licensed insurance company, does not provide insurance products or services and does not provide financial, investment or other advice. Individuals should consult appropriate professionals when making financial, investment and tax decisions.

Prudential LINK financial representatives currently offer a more limited range of insurance and annuity products (“insurance products”) compared to the range of insurance products offered through other Prudential distribution channels.

For additional important information about the products, services and companies that make them available, please click here.^* Opens in new window

Virtual Advisors may provide investment advisory services that are limited in scope and do not constitute comprehensive financial planning.

This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional. Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.

This website is for U.S. persons Opens in new window only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.

Securities and Insurance Products:

Certain securities products and services are offered through Pruco Securities, LLC and Prudential Investment Management Services, LLC, both members SIPC Opens in a new window and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. See Statement of Financial Condition PDF Opens in a new window for Prudential Investment Management Services, LLC.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Projections generated regarding likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results and are not guarantees of future results. Results derived from various “what if” scenarios for your financial life may not reflect the actual costs or amounts ultimately needed to fund specific life events. Prudential and its affiliates are not liable for use of the LINK by Prudential experience. Learn more about our Methodology Opens in a new window.

"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.

Prudential Financial is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

By using this website, you agree that you have read and agree to our Terms and Conditions.

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Prudential Vendor Code of Conduct and Terms of Engagement

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Core Values

Environmental Commitment

Terms of Engagement

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