What is a variable annuity?

A variable annuity is a contract with an insurance company. It's a long-term investment designed for retirement purposes. You invest money in professionally managed investment portfolios, where it accumulates tax-deferred. Investment returns and the principal value of an investment will fluctuate so that an investor’s units, when redeemed, may be worth more or less than the original investment. When you retire, your investment can be used to generate a stream of regular income payments that are guaranteed for as long as you live. In addition, variable annuities may provide a guaranteed death benefit for your beneficiaries. It is important to remember that annuity contracts contain exclusions, limitations, reductions of benefits and terms for keeping them in force.

Why does the company behind the annuity matter?

When the time comes for you to use the benefits that are offered by a variable annuity it is important to remember that all guarantees including the optional benefits are backed by the claims-paying ability of the issuing insurance company and do not apply to the underlying investment options.

Who can help me determine if an annuity is right for me?

Your financial professional can help you determine if a variable annuity is suitable for you. Prudential Annuities and its distributors and representatives do not provide tax, accounting, or legal advice. Please consult your own attorney or accountant when making important investment decisions.
Prudential Annuities does not provide investment advice. The selections you choose together with your financial professional are all dependent on your investment goals and your risk tolerance.

What happens if I need access to my money?

There are limitations and restrictions when making withdrawals. Withdrawals or surrenders may be subject to contingent deferred sales charges. Withdrawals and distributions of taxable amounts are subject to ordinary income tax and, if made prior to age 59½, may be subject to an additional 10% federal income tax penalty, sometimes referred to as an additional income tax. Withdrawals reduce the account value and the living and death benefits proportionately.

What is the Protected Withdrawal Value?

The Protected Withdrawal Value is only used to calculate the initial guaranteed lifetime income and the charge for the benefit. It is separate from the account value and is not available as a lump sum withdrawal. The account value is not guaranteed, can fluctuate, and may lose value.

What are the costs associated with purchasing this product?

The Prudential Premier Investment Variable Annuities are available at an annual insurance cost comprised of a .55% account value-based charge and a .55% premium-based charge for the B Series, and .68% account value- based charge and a .67% premium-based charge for the C Series with additional fees related to the professionally managed investment portfolios. The Return of Purchase Payments Death Benefit is available for an additional annual insurance cost comprised of a .18% account value-based charge and a .17% premium-based charge. Additional fees, such as withdrawal fees, transfer fees and administrative fees, also apply. See the prospectus for more information about how these charges are calculated.

What are some of the other things I need to consider when investing in this product?

If you invest in this product through a tax-advantaged retirement plan, such as an IRA, SEP-IRA, Roth IRA, 401(a) plan, or non-ERISA 403(b) plan, you will get no additional tax advantage through the annuity itself. Because there is no additional tax advantage when a variable annuity is purchased through one of these plans, the reasons for purchasing the annuity inside a qualified plan are limited to the ability to elect the Return of Purchase Payments Death Benefit, the opportunity to annuitize the contract, and the various investment options, which might make the annuity an appropriate investment for you. You should consult your tax and financial advisors regarding such features and benefits prior to purchasing this annuity for use with a tax-qualified plan.

What are some of the other considerations that I need to think about when investing in various asset allocation portfolios offered by a variable annuity?

It is important to remember that asset allocation does not ensure a profit or protect against a loss. Investment returns and the principal value of an investment will fluctuate so that an investor's units, when redeemed, may be worth more or less than the original investment. The value or price of a particular stock or other equity or equity-related security owned by a portfolio could go down and you could lose money. Additionally, fixed income investments are subject to risk, including credit and interest rate risk. Because of these risks, a subaccount's share value may fluctuate. If interest rates rise, bond prices usually decline. If interest rates decline, bond prices usually increase. Certain asset allocation portfolios may use leverage, short sales, and derivatives or engage in other speculative practices within their alternative investments. These practices include a high degree of risk and may increase the risk, size, and velocity of investment losses. Although certain alternative strategies seek to reduce risk by attempting to reduce correlation with equity and bond markets, no guarantee can be given that such efforts will be successful. The fees and expenses associated with alternative investments are generally higher than those for traditional investments. Lastly, diversification does not assure against loss in a declining market.

What do I need to understand about some of the asset allocation portfolios (subaccounts) that are offered with this product?

Premier Investment offers certain subaccounts that invest in underlying portfolios or invest in other portfolios which are also available in other variable annuity contracts we offer. Those other variable annuity contracts offer certain optional living benefits that utilize a predetermined mathematical formula (the "formula") to manage the guarantees offered in connection with those optional benefits. You should be aware that the operation of the formula in those other variable annuity contracts may result in large-scale asset flows into and out of the underlying portfolios through a series of transfers. In addition to increasing the portfolios' expenses, the asset flows may adversely affect performance by

1. requiring the portfolios to purchase or sell securities at inopportune times;
2. otherwise limiting the sub-adviser's ability to fully implement the portfolios' investment strategies; or
3. requiring the portfolios to hold a larger portion of their assets in highly liquid securities than they otherwise would hold.

Before you allocate to these subaccounts, you should consider the impact the formula will have on each portfolio's risk profile, expenses and performance. Please see the prospectus for more information and work with your financial professional to determine which portfolios are appropriate for you.

 

What else do I need to consider with the pro-growth fee structure?

Premier Investment was built with an innovative pro-growth fee structure. While most traditional variable annuities (VAs) assess insurance charges daily based on account value, the insurance charge for the Premier Investment is assessed partially on account value and partially on cumulative purchase payments (adjusted for withdrawals). When we refer to the “pro-growth” charge structure, we are illustrating that when compared to most traditional VAs, any growth in your account value will result in an overall insurance charge that represents a smaller percentage of account value (a lower “effective charge”). This is because the portion of the charge based on cumulative purchase payments remains constant. Conversely, if your account value were to decline below cumulative purchase payments (adjusted for withdrawals), this would result in a higher effective charge.

Investors should consider the features of the contract and the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information is contained in the prospectus, which can be obtained on the prospectus page or from your financial professional. Please read the prospectus carefully before investing.

Issued on Contracts: P-OB/IND(5/14), P-OC/IND(5/14) et al. or state variation thereof.

For Compliance Use Only: 1004569-00004-00