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Investments Fund your future

Whether you’re a DIYer or prefer a professional’s approach, our mutual funds, ETFs and personalized portfolios—delivered the way you want—can help you live the financial life you dream about. Your personalized investing solutions await.

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Discover highly rated mutual funds, exchange-traded funds (ETFs), and investment strategies across multiple asset classes.

Set your goals and choose the way you want to invest—all with LINK by Prudential.

Work with a local financial professional to help build an investment portfolio that’s right for you.

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We strive to meet our clients’ toughest investment challenges by finding them opportunities in markets across the globe. Whether you are interested in actively managed mutual funds or ETFs, we offer a wide range of asset classes and investment styles, including:

Equities
Fixed Income
Real Estate

We are part of PGIM—Prudential Financial, Inc’s global investment management business—a top-10 investment manager with more than $1 trillion in assets under management globally.*

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Connect your dots, see your big picture—and take action for your future.

Our interactive experience helps you design your financial roadmap
Personalized solutions for your specific goals
Convenient phone access to Prudential LINK financial professionals

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Everyone should get to write their own story. We can help.

A national network of professionals, building relationships that last
Thoughtful advice and guidance for every stage of your financial life
Products and services from a wide range of financial providers

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Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ offers, underwrites, or administers health plans or health insurance policies.

LINK by Prudential is an umbrella marketing name for Prudential Customer Solutions LLC (“PCS”), Prudential Annuities Distributors, Inc. and various subsidiaries of The Prudential Insurance Company of America. Investment advisory products and services of LINK by Prudential are made available through PCS, an SEC registered investment adviser. PCS is not a licensed insurance agency or broker. Prudential LINK and LINK by Prudential occasionally may be referred to as LINK.

Where LINK by Prudential is made available in connection with certain Financial Wellness products, access is made available through Prudential Workplace Solutions Group Services (“PWSGS”). PWSGS provides access to a number of Financial Wellness products, services, seminars and tools offered by PWSGS, its affiliates or third parties. PWSGS is a subsidiary of Prudential Financial, Inc. PWSGS is not a licensed insurance company, does not provide insurance products or services and does not provide financial, investment or other advice. Individuals should consult appropriate professionals when making financial, investment and tax decisions.

The LINK by Prudential free consultation provides an overview of your financial life and proposes solutions for you to consider. You will not receive a written financial plan and/or investment recommendations.

The content on this website is being provided for informational purposes only and is not intended to be tax or legal advice by PCS, its affiliates or their financial professionals. Please consult with your tax and legal advisors regarding your personal circumstances.

In providing this information, neither PCS nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.

Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.

You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information is contained in the prospectus. Please read the prospectus carefully before investing or sending money.

Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.

All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.

Prudential LINK financial representatives currently offer a more limited range of insurance and annuity products (“insurance products”) compared to the range of insurance products offered through other Prudential distribution channels.

For additional important information about the products, services and companies associated with LINK, please click here.* Opens in new window

This website is for U.S. persons Opens in new window and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.

Prudential, the Prudential logo, the Rock Symbol, Bring Your Challenges, Prudential LINK and LINK by Prudential are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.

"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.

Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential, plc, incorporated in the United Kingdom, or with Prudential Assurance Company, a subsidiary of M&G plc, incorporated in the United Kingdom

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Prudential LINK is an umbrella marketing name for Prudential Customer Solutions LLC (“PCS”), Prudential Annuities Distributors, Inc. and various subsidiaries of The Prudential Insurance Company of America. Prudential LINK and LINK by Prudential occasionally may be referred to as LINK. Investment advisory products and services of LINK by Prudential are made available through Prudential Customer Solutions LLC, an SEC registered investment adviser.

For PCS clients, interaction with PCS will generally be limited to the Prudential LINK web-based interface. PCS clients do not have an individual portfolio manager assigned to their accounts. PCS, through its Investment Committee, selects portfolio holdings and determines the program’s rebalancing methodology.

*Prudential Financial is the 10th-largest investment manager (out of 562) in terms of global assets under management based on the Pension & Investments Top Money Managers list published on 5/28/2018. This ranking represents assets managed by Prudential Financial as of 12/31/2017.

Consider a fund's investment objectives, risks, charges and expenses carefully before investing. The prospectus opens in a new window and the summary prospectus contain this and other information about the fund. Contact your financial professional for a prospectus and the summary prospectus. Read them carefully before investing.

An investment in our money market funds is not insured or guaranteed by the Federal Deposit Insurance Corporation or any other government agency. Although the funds seek to preserve the value of your clients’ investment at $1.00 per share, it is possible to lose money by investing in the funds.

Mutual fund investing involves risk. Some mutual funds have more risk than others. The investment return and principal value will fluctuate and investor's shares when sold may be worth more or less than the original cost. Fixed income investments are subject to interest rate risk, and their value will decline as interest rates rise. Asset allocation and diversification do not assure a profit or protect against loss in declining markets. There is no guarantee a Fund's objectives will be achieved. The risks associated with each fund are explained more fully in each fund's respective prospectus. Consult with your attorney, accountant, and/or tax professional for advice concerning your particular situation.

This material is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.
Investment products are distributed by Prudential Investment Management Services LLC, a Prudential Financial company, member SIPC.

Separately Managed Accounts are offered through our affiliates. Jennison Associates and PGIM, Inc. (PGIM) are registered investment advisors and Prudential Financial companies. QMA is the primary business name of Quantitative Management Associates LLC, a wholly owned subsidiary of PGIM. PGIM Fixed Income and PGIM Real Estate are units of PGIM. © 2020 Prudential Financial, Inc. and its related entities. Jennison Associates, Jennison, PGIM Real Estate, PGIM and the PGIM logo are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.