Life Insurance for Less than Your Daily Cup of Coffee

Help protect yourself for under $1 per day*

Schedule Your Callopens in a new window Call 1-844-203-3586opens in a new window


Monthly Pricing Rates

$21 a month*

Mike, 25
30-year term life policy
$21 a month

$18 a month*

Katie, 25
30-year term life policy
$18 a month

Think you don’t need life insurance? Think again.

3 reasons to help protect your future with life insurance



Lock in Low Rates


The biggest benefit of getting life insurance at a young age? You can lock in low monthly premiums for the next 30 years.



Who'll Pay Your Debts?


If the worst happens, your beneficiaries can get help from your policy to pay off your student loans, credit card debts and any other liabilities.





A term policy can help build a foundation of protection.


  • *Based on a $18 monthly premium for a female, age 25, non-tobacco, excellent health with a $250,000 face amount, and $21 monthly premium is for a male, age 25, non-tobacco, excellent health with a $250,000 face amount and 30-year term.
The premium is guaranteed to stay the same for the initial term period.  Minimum issue amount is $100,000. Forms and plan provisions may vary by state. Suicide and other exclusions may apply. The most favorable rate classes (and lowest rates) are generally intended for those who can meet strict health/lifestyle criteria. All rates subject to underwriting qualifications. Rates effective as of 11/27/2018. Term Essential (PLTIC-2016 or ICC16 PLTIC-2016) is issued by Pruco Life Insurance Company in all states except New York, where they are issued by Pruco Life Insurance Company of New Jersey. Both are Prudential Financial companies located in Newark, NJ. Each is solely responsible for its own financial condition and contractual obligations. The contract numbers may be followed by a state code. Not available in all states. Life insurance policies contain exclusions, limitations, reductions of benefits, and terms for keeping them in force. A financial professional can provide you with costs and complete details. All guarantees are based on the claims-paying ability of the issuing company.


For Compliance Use Only 1015587-00001-00

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