No one knows exactly what life has in store, but you can picture the milestones you’d like to achieve. Having a knowledgeable partner to help guide you can make the unknowns a lot less fuzzy. And those happy moments a reality. And LINK by Prudential is that devoted guide. Ready to see where your future leads?
PROTECT YOUR FAMILY
What if something were to happen to you – would your family be taken care of financially? A LINK financial representative can help you safeguard the future of loved ones who define your world.
If retirement is around the corner, wouldn’t it be nice to count on income, like the kind that can come from an annuity?
A LINK financial representative can help you understand your income options.
INVEST TO ACHIEVE
Whether you’re building an emergency fund for a rainy day, investing for retirement, college or other goals unique to you, a Prudential Managed Account can help your money work smarter. Our professionally managed portfolios are built for where you want to go, take into account what you’ve already done, and respect the risks you don’t want to take. And they come with knowledgeable financial advisors ready to answer your questions, big or basic.
YOUR FUTURE BEGINS NOW
Frequently Asked Questions
We are a team of financial professionals who take a needs-based approach in helping to guide you to your financial goals. Through the strength of Prudential, our modern approach to financial wellness and investing gives you access to solutions that can help meet your income, insurance and investment needs.
A Prudential Managed Account (PMA) is an investment account that offers professionally managed portfolios, featuring exchange-traded funds (ETFs). PMA also gives you access to our financial advisors to help answer any investment questions you may have. Learn more.
Whether you’re changing jobs, starting a family or saving for retirement, we understand that every customer comes to us with hopes and dreams that could be realized with the right guidance. That’s why LINK connects you to financial advisors who take a big-picture approach to assessing your needs and helping you achieve your financial goals.
As a LINK by Prudential customer, you’ll enjoy access to our financial advisors. So, whether you choose to connect by phone or video, the Prudential LINK Advisor assesses your financial situation and the information provided in our interactive experience. Your financial advisor can guide you through a customized financial roadmap as unique as you are in as little as 30 minutes.
Prudential LINK Advisors are financial professionals trained to provide the guidance you need to help you move toward your goals. Every client is the responsibility of our entire team. So, when you speak to any Prudential LINK Advisor, they will have access to your complete records and financial roadmap. That way, we can give you personalized insights to help meet your unique needs, when you need them.
Your security and privacy are our highest priorities. Our security system uses firewalls, encryptions, user codes, and other reliable methods to control access and protect your data – all of which means you can use LINK with confidence.
- Form ADV Part 2A
- Form ADV Part 2B
- PCS Business Continuity Plan
- PCS Investment Advisory Agreement
- Assumptions & Methodologies
- Account Aggregation Terms
LINK by Prudential is an umbrella marketing name for Prudential Customer Solutions LLC (“PCS”), an SEC registered investment adviser, Prudential Annuities Distributors, Inc. and various subsidiaries of The Prudential Insurance Company of America (“PICA”). Prudential LINK and LINK by Prudential occasionally may be referred to as LINK
LINK by Prudential offers a free consultation through PCS and provides an overview of your financial life with proposed solutions for you to consider. You will not receive a written financial plan or investment recommendations as part of the free consultation.
The content on this website is being provided for informational purposes only and is not intended to be tax or legal advice by PCS, its affiliates or their financial professionals. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither PCS nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.
As part of its account aggregation service, PCS does not provide advice with respect to the management of third-party account information and will not take a client’s third-party account information into consideration in providing investment advice or in managing a client’s account.
Prudential LINK financial representatives currently offer a more limited range of insurance and annuity products (“insurance products”) compared to the range of insurance products offered through other Prudential distribution channels.
For additional important information about the products, services and companies associated with LINK, please click here (opens in new window).*
This website is for U.S. persons only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.
Securities and Insurance Products:
- Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
- You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information is contained in the prospectus. Please read the prospectus carefully before investing or sending money
- Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
- All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
The projections generated by PCS regarding likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results and are not guarantees of future results. Results derived from various “what if” scenarios for your financial life may not reflect the actual costs or amounts ultimately needed to fund specific life events. PCS and its affiliates are not liable for use of the LINK by Prudential experience. Learn more about our Methodology (opens in new window).
Prudential, the Prudential logo, the Rock Symbol, Bring Your Challenges, Prudential LINK and LINK by Prudential are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
Prudential Financial, Inc. of the United States is not affiliated with Prudential plc, which is headquartered in the United Kingdom.
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