Why Life Insurance | Prudential Financial

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Why Life Insurance?

The first step in finding the policy that’s right for you is understanding why you need to buy it. Learn about the many needs that life insurance can fulfill for you and your family or business.

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Life Insurance for the Stages of Your Life

Are you recently married? Starting a family? In a new home? Preparing to retire? Each new stage of life is exciting and uncertain. Whatever stage you’re in, make sure your loved ones are protected.

Matching Life Insurance to Your Needs

The selection of life insurance policies available means you can find one best suited to your needs. Whether you want to provide funds for your family to pay off the mortgage, for you to supplement your income in retirement, or to have a way to ensure your small business can continue, you have options.

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Insurance Is for Those You Love, Except When It’s for You

Most of us know that having life insurance means your loved ones receive a cash benefit when you die. But you might also be able to use it to help with your needs while you're still alive, like providing supplemental income for retirement or a source of funds if you become ill.

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It's Easy to Estimate Your Life Insurance Needs

This tool makes it easy to calculate how much life insurance you need to protect your family’s future.

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Get a Life Insurance Quote

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Ready to Buy Now?

Get a policy online in minutes.

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Life Insurance 101

Understanding how life insurance can help you protect your family and achieve your financial goals is easier than you think!

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Our policies contain exclusions, limitations, reductions in benefits, and terms for keeping them in force. A financial professional can provide you with costs and complete details.

For Compliance Use Only: 1008986-00002-00

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LINK by Prudential is an umbrella marketing name for Prudential Customer Solutions LLC (“PCS”), Prudential Annuities Distributors, Inc. and various subsidiaries of The Prudential Insurance Company of America. Investment advisory products and services of LINK by Prudential are made available through PCS, an SEC registered investment adviser. PCS is not a licensed insurance agency or broker. Prudential LINK and LINK by Prudential occasionally may be referred to as LINK.

Securities products and services are offered through: Pruco Securities, LLC and Prudential Investment Management Services, LLC, both members SIPC Opens in new window and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. All are Prudential Financial companies Opens in new window. Statement of Financial Condition PDF opens in new window for Prudential Investment Management Services, LLC.

Insurance and/or annuities are issued by The Prudential Insurance Company of America, Pruco Life Insurance Company (except in NY and/or NJ), Pruco Life Insurance Company of New Jersey (in NY and/or NJ), and Prudential Annuities Life Assurance Corporation (PALAC). Each is a Prudential Financial company located in Newark, NJ (main office), except for PALAC which is located in Shelton, CT (main office), and each is solely responsible for its own financial condition and contractual obligations.

Variable annuities are distributed by Prudential Annuities Distributors, Inc., Shelton, CT.

Retirement products and services are provided by Prudential Retirement Insurance and Annuity Company, Hartford, CT, or its affiliates .

This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional. Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances.

This website is for U.S. persons only Opens in new window and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation or offer for sale in any jurisdiction, outside the United States of America, where such use would be prohibited or otherwise regulated.

"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.

Prudential, the Prudential logo, the Rock Symbol and Bring Your Challenges are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.

Prudential Financial, Inc. of the United States is not affiliated with Prudential plc, which is headquartered in the United Kingdom.

Pruco Life Insurance Company, an Arizona company - California COA # 3637. The Prudential Insurance Company of America - California COA # 1179. Prudential Retirement Insurance and Annuity Company - California COA # 08003. The Prudential Life Insurance Company of America Newark, NJ.

Securities and Insurance Products:

Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.

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