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Building a Legacy of Financial Wellness

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Making Financial Security Possible for All

Prudential is committed to helping all Americans achieve financial wellness. In our research initiative, The Cut PDF opens in a new window., we identified the barriers to financial wellness that are unique to distinct population groups.

Hear our senior leaders discuss what Prudential has been doing to help black Americans address the barriers that stand in the way of financial wellness.

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Financial Education, Equal Access, and Unlimited Opportunity

Black Americans often face the impact of generations of wealth inequality and its effect on economic mobility for future generations. Through partnerships with the dfree® Financial Freedom Movement and Urban One, the makers of the documentary Legacy Lives On, Prudential is helping black Americans build lasting legacies of financial wellness and generational wealth. In our research, we identified four barriers to financial wellness, and offer solutions for tackling them.

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Start by Creating a Financial Plan

At every age and every income level, self-employed or salaried, the first step to improving your financial wellness is knowing where you stand. Take this quick quiz to see where you're at.

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Don't Let Debt Hold You Back

Nearly half of all Americans carry substantial credit card debt, and many are likely to have student loan debt.1 Debt can stand in the way of dreams, such as owning a home. The dfree® Billion Dollar Challenge can help.

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Take Care of Family and Yourself

Family comes first. Many Americans will be asked to care for parents, pay college tuition for their kids, leave an inheritance, and give to charity. Preparing for caregiving responsibilities can help you maintain your financial wellness.

Protect Your Loved Ones and Your Legacy

Life insurance is a way to leave money to the people you love when you pass. Yet many people have misconceptions about how much they need and how much it will cost. Replacing your income and providing for your family may be more affordable than you think.

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Money Talks. Let’s Talk About Money.

In partnership with Urban One, Prudential created the video series Money Makes Me Feel. “Let’s get real” conversations about issues, attitudes, fears, and emotions black Americans have with money and financial wellness. It’s a conversation well worth having with your loved ones and a financial advisor.

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Easy Ways to Get Started

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Call Now

Speak with one of our licensed financial professionals.

 

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Footnotes

1 Prudential “The Cut,” 2018

Dfree ® is a trademark of the Corporate Community Connections, Inc., which is not affiliated with The Prudential Insurance Company of America or its affiliates, Newark, NJ. Each company is solely responsible for its own financial condition, content, liabilities and contractual obligations.

 

For Compliance Use Only: 1021420-00001-00

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