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Invest with Confidence Why Invest with Prudential

We offer a diverse mix of investment solutions—like mutual funds, college savings plans, and personalized portfolios—all designed to help you live the financial life you dream about.
 

Find a local financial professional Opens in a new window or Schedule an appointment with an advisor Opens in a new window

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Want to learn more about the investments offered by Prudential?

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Prudential can help you get to and through retirement

  • Sophisticated planning tools and diverse investment solutions
     
  • Customized investing plans and lifelong strategies
     
  • Advice when and where you need it from local or virtual advisors

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Connect with a Prudential Financial Professional who can meet your needs

Everyone has individual needs and financial challenges. Choose from our network of financial professionals. You’ll find diverse and inclusive backgrounds, experience, and expertise. Here are three examples.

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Building a Legacy

“I help first-generation wealth builders invest now to secure their retirements and create legacies for their families.”

— Blanche Cheeley, Financial Professional

Women & Money

“Women generally live longer than men. I help women plan for income in retirement by investing sooner and for the long-term.”

— Shirleyann Robertson, Financial Professional

Retirement Readiness

“Many pre-retirees aren’t preparing for retirement. It’s time to save more, save earlier, and plan on retiring later.”

— Michael Han, Financial Professional

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We’re here for you by phone, video, online, and in-person

Managing your money doesn’t have to be time-consuming and complex. Connect with a Prudential Financial Professional, at your convenience.

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For today’s financial challenges, we can help you find a solution

Building a financial plan

Learn the basics of creating a financial strategy.

Choose the right financial planner

Find an advisor who specializes in your needs.

Investing with a retirement focus

Compare traditional vs Roth retirement plans.

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What sets Prudential Apart? A history of stability and a commitment to our customers.

Prudential has been helping individuals and institutions invest and achieve their goals for over 90 years. With over $1.4 trillion* in assets under management, we continue to work in their interest and earn their trust every day.

*As of 3/31/20

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Footnotes

*Prudential Financial, Inc. is the 10th-largest investment manager (out of 527) in terms of global AUM based on the Pensions & Investments Top Money Managers list published on 06/01/2020. This ranking represents assets managed by Prudential Financial as of 3/31/2021

Consider a fund's investment objectives, risks, charges and expenses carefully before investing. The prospectus and the summary prospectus contain this and other information about the fund. Contact your financial professional for a prospectus and the summary prospectus. Read them carefully before investing.

An investment in our money market funds is not insured or guaranteed by the Federal Deposit Insurance Corporation or any other government agency. Although the funds seek to preserve the value of clients’ investment at $1.00 per share, it is possible to lose money by investing in the funds.

Investing, including investments in mutual funds, exchange traded funds, fixed income or equities, involves risk. Some securities have more risk than others. The Investment return and principal value will fluctuate, and shares, when sold, may be worth more or less than the original investment amount. There is no guarantee that an investor’s investment objective, or a mutual fund’s or an exchange-traded fund’s objectives, will be achieved. Additionally, there is no guarantee that an asset manager or a portfolio manager’s investment strategy will be achieved, generate any investment return or protect against any investment loss.

General risks associated with investing in securities, including equities and exchange-traded funds, are explained in Prudential Financial Planning Services’ disclosure brochure, also known as the Form ADV, Part 2A, which is available upon request at any time from a Prudential Financial Planning Services financial advisor. Such disclosure brochure will be provided to a prospective client along with a program application. Wrap fee programs are not suitable for all Investors.

For tax advice, you should consult your tax professional regarding your particular situation.

Offering investment advisory services through Pruco Securities, LLC (Pruco), doing business as Prudential Financial Planning Services, pursuant to separate client agreement, 751 Broad Street, Newark, NJ 07102, 1-800-235-7637. Investment advisory programs and services, including PruUMA, are offered through Pruco, a registered investment adviser, doing business as Prudential Financial Planning Services.

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