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Prudential Research & Perspectives Our original research and thought leadership provide vital insights into important issues for our clients, financial professionals, policymakers, and the general public.

The Future of Financial Wellness for Millennials

Millennials are now the largest generation in the U.S. labor force, and they are both reimagining work and experiencing anxiety about the future. Since attracting and retaining top talent is critical for employers, it’s imperative that they create an appealing work environment for this increasingly important pool of talent.

To that end, Prudential commissioned Kantar Futures to conduct research aimed at getting a deeper understanding of Millennials’ views about work and career, health and wellness, personal finance, and technology over the next 40 years.

Among the findings:

  1. 72% are nervous that employers will stop providing healthcare and retirement benefits.
  2. 84% are nervous about the continually rising cost of education.
  3. 75% feel people will struggle with new digital tools and technologies in the workplace.

To help attract and retain Millennial employees, employers should consider:

  1. Structuring benefits offerings to help employees customize coverage to suit their needs.
  2. Expanding workplace offerings to include education planning, payroll deduction savings vehicles, or a student loan repayment benefit.
  3. Providing technical training, tuition assistance, or learning opportunities to hone new skills.

To view the full report, download The Future of Work and Financial Wellness for Millennial Employees.



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