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Redefining Anchor Institutions

Prudential and other anchor institutions are driving Newark’s revival with a three-pronged strategy of hiring, buying and living local.

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Newark’s growth starts right in our backyard.

With more than 140 years in Newark, our roots in the community run deep. And so does our support of local talent, businesses and development projects.

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Hire local: The first principle for anchor institutions

Prudential and other major anchor institutions in Newark are committed to hiring and developing local talent—and investing in forward-thinking companies that promise to do the same.

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Buy local: The benefits of supporting homegrown businesses

As anchor institutions like Prudential shift more of their spending to Newark-based enterprises, it’s helping communities and the local economy grow.

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Live local: Creating a virtuous cycle of prosperity

Prudential has committed more than $1 billion over the last decade to developing our home city, Newark, New Jersey. Because when people can live and work in the same place, the rewards are exponential.

 

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Q&A with Lata Reddy

The head of Prudential’s Office of Corporate Social Responsibility explains how Newark’s hire local, buy local and live local strategies work together—and what success ultimately looks like.