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Newark: Seeing the promise of prosperity

Prudential was founded here more than 140 years ago, and our roots in Newark continue to run deep and broad. Today, we’re doing more than ever to champion the aspirations of people in our home city. And we’re creating economic and social opportunity that will fuel meaningful and lasting change for generations.

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Redefining anchor institutions

Prudential is uniting with traditional anchors like universities and hospitals to power economic growth in Newark. Learn how a three-pronged strategy of hiring, buying and living local is driving the city's revival, through stories and a Q&A with our own Lata Reddy, all originally published on CityLab.com in The Atlantic's Re:Think Original series.

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Our billion-dollar commitment

In the last decade alone, Prudential has committed more than $1 billion to our hometown through impact investments, grants to nonprofits, infrastructure projects and more. Find out how it's translated into countless opportunities across Newark.

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20 Stories of Strength

Prudential and Newark have always brought out the best in one another. See how stories of innovation and inspiration are changing life here—and changing minds about Newark everywhere else.

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Made in Newark, by Newark

The 20-story Prudential Tower was built with $52 million of goods, materials and services from Newark vendors, preserved more than 5,000 jobs downtown and created at least 400 new full-time positions. The benefits for the city and the state go beyond that.