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Newark: Seeing the promise of prosperity
Prudential was founded here more than 140 years ago, and our roots in Newark continue to run deep and broad. Today, we’re doing more than ever to champion the aspirations of people in our home city. And we’re creating economic and social opportunity that will fuel meaningful and lasting change for generations.
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Redefining anchor institutions
Redefining anchor institutions
Prudential is uniting with traditional anchors like universities and hospitals to power economic growth in Newark. Learn how a three-pronged strategy of hiring, buying and living local is driving the city's revival, through stories and a Q&A with our own Lata Reddy, all originally published on CityLab.com in The Atlantic's Re:Think Original series.
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Our billion-dollar commitment
Our billion-dollar commitment
In the last decade alone, Prudential has committed more than $1 billion to our hometown through impact investments, grants to nonprofits, infrastructure projects and more. Find out how it's translated into countless opportunities across Newark.
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Actions 20 Stories of Strength
20 Stories of Strength
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Made in Newark, by Newark
Made in Newark, by Newark
The 20-story Prudential Tower was built with $52 million of goods, materials and services from Newark vendors, preserved more than 5,000 jobs downtown and created at least 400 new full-time positions. The benefits for the city and the state go beyond that.