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Partnering to meet the financial needs of America’s diverse communities: UnidosUS

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So much is lost when financial worries and obstacles prevent people, families and organizations from achieving their goals. That’s why Prudential works to provide tools and knowledge that can help more people take control of their financial lives and achieve their dreams. Making that happen at scale requires the collective effort of individuals and organizations. Longstanding partnerships with organizations like UnidosUS, formerly the National Council of La Raza, are integral to this work.

As the largest national Latino civil rights and advocacy organization in the United States, UnidosUS works to improve opportunities for Latino Americans. UnidosUS has focused on helping Latinos climb the employment ladder and take steps towards financial security through applied research, policy analysis and advocacy, and program development within its network of 260 affiliated community-based organizations that directly serve the Latino population across the country.

For more than a decade, UnidosUS has been advancing the understanding of, and solutions to, the nation’s racial wealth divide. During that time, Prudential has partnered with UnidosUS to examine many of the biggest financial barriers for the Latino community, granting more than $1.35 million since 2014 to support work to advance retirement security among Latino Americans.

Most recently, Prudential provided a two-year $1 million grant to UnidosUS to integrate financial coaching into affiliate programs, helping to address their clients’ financial challenges in a more holistic way. As a part of this work, UnidosUS is partnering with the Financial Clinic—a current grantee of The Prudential Foundation working to address the immediate financial challenges of low- and moderate-income people—who will provide training, technical assistance and support. The goal? To empower more Latino families to achieve economic mobility and their long-term financial goals. It’s a mission that intersects perfectly with Prudential’s founding purpose — the belief that everyone should have the opportunity to achieve financial security and the peace of mind it brings.

With support from Prudential, UnidosUS published two reports, Enhancing Latino Retirement Readiness in California, and Latinos in the Sunshine State: Building a Brighter Economic Future. Those reports have helped shed new light on how Latinos might engage, utilize and participate in retirement savings based on the features of key products, the incentives afforded to them and the delivery channel of those products.

It is work like this that is helping more families and communities achieve financial wellness. And, we know that it causes a compound reaction that we call “The Wellness Effect,” the ripple effect that happens when prosperous people have the will, and the means, to influence their families, their communities and organizations. In the end, it means that we all benefit.

 

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