On September 24, 2016, America witnessed the grand opening of the only national museum devoted exclusively to the documentation of African American life, history and culture — and Prudential proudly an integral part of that historic occasion.
As a founding donor and an opening sponsor, Prudential supported both the construction of the Smithsonian's National Museum of African American History and Culture (NMAAHC), and the weeklong series of inaugural events leading into the grand opening celebration. Through the support of the NMAAHC, Prudential joined an important dialogue about the rich and complex history of our country and how together, our diverse perspectives and backgrounds contribute to our shared success.
Prudential is also the exclusive sponsor of NMAAHC’s “Power of Place” exhibit, which highlights the importance of place and region to the African American experience. The “Power of Place” mirrors Prudential’s 140-year commitment to its hometown of Newark, NJ, where Prudential has committed more than $1 billion, in just the last decade, to help put Newark back on track to being a vibrant urban center.
Long after the grand opening, Prudential continues to work closely with the museum. In 2017, Prudential sponsored the first of a two-part lecture series at NMAAHC. Against the backdrop of the 50th anniversary of the Newark Rebellion, Prudential partnered with the museum for The Clement A. Price Lecture Series: The Summer of Black Power: The Uprising in Newark Reconsidered. Named in honor of the late Clement A. Price, Ph.D., founding director of the Institute on Ethnicity, Culture and the Modern Experience at Rutgers-Newark University, and member of the National Museum of African American History and Culture’s Scholarly Advisory Committee, the program offered discussions on efforts to rebuild the city post-rebellion, and the challenges to Newark’s past and current leadership.
“Prudential’s culture is rooted in the willingness to engage in important conversations about how business success can be part of building a society where everyone can achieve their ambitions,” says Lata Reddy, vice president, Corporate Social Responsibility. “Our partnership with the National Museum of African American History and Culture plays a significant role in continuing our journey of supporting the African American community.”