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Maximizing Community Commitment

Prudential and The Taproot Foundation team up to connect employees with the local community

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Headquartered in Newark, NJ for more than 140 years, Prudential is a recognized leader for its commitment to employee volunteerism in the local community. The company demonstrates its investment in helping the community thrive, in part, through its pro bono program, which was designed in collaboration with The Taproot Foundation, an innovator in the nonprofit space.

The Taproot Foundation is a nonprofit that connects purpose-driven organizations and other nonprofits with skilled volunteers who provide pro bono expertise. Taproot’s goal is to create an environment where organizations dedicated to social change have full access—through donated professional services — to the finance, marketing, strategy, HR and IT resources they need to be most effective.

Prudential leverages the skills of its employees to deliver on the company’s founding principle that everyone should have the opportunity to achieve financial security. The partnership has created engagements that build the capacity of local partners while also allowing employees to develop their business skills and leadership competencies outside of their normal work environments.

As Jamie Kalamarides, Prudential’s president of Group Insurance, explained, there are a number of goals to this partnership: “The first is to help these important partner organizations define and achieve a very specific goal. The second is for Prudential leaders to develop skills and talents, and to exercise those in new and creative ways. And the third is use the experience to strengthen our communities and position them for future growth.”

In 2016 alone, 125 Prudential employees provided support to 32 nonprofit and small business partners, resulting in the equivalent of $164,775 in Business Strategy, Financial Management, Human Resources, Legal and Marketing consulting.

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