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We Invite You to Own Your Future

Thank you for stopping by. This is a bold step in your journey to understanding your challenges and taking charge of your future. We've put together some resources to help you on your way.

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Key Challenges That Impact Women's Finances

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Wage Gap

The average woman working full-time earns 79% of the income earned by her male counterpart²

Time Gap

On average, women in the U.S. spend 28 hours per week on uncompensated work such as household chores – 65% more than the average for men³

Living Longer

Women live 5 to 7 years longer than men⁴, yet they retire with only two-thirds the wealth

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Understand Why You’ve Been Silent

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Best Friends Talk About Money

…or do they? Two female friends chat about what they do and don’t tell each other. Spoiler alert: personal finances have NOT been up for discussion.

Women have made significant advances in the workplace: attaining higher levels of education, taking on more managerial roles and owning more businesses. Despite these advances, women continue to face a much greater challenge than men when it comes to long-term financial security.

Prudential research has shown that the retirement account balances of female employees are, on average, a third lower than their male counterparts. In fact, 44% of American women have no life insurance at all, while many others are underinsured¹.

Talking about personal finances with relatives, friends or a licensed financial professional is a great way to start a journey toward owning your future.

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Not Talking About Money? Your Brain Is to Blame

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Why Is It Hard to Plan for Your Future?

Interestingly, your brain is wired to see your future self as a stranger.

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Are You a Procrastinator?

Find out if procrastination can actually help your overall productivity.

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Is Saving Money a Pain?

Your brain registers pain when you lose money, but you can offset that pain.

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Are You Overly Optimistic?

Find out how optimism bias might be keeping you from a successful future.

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LINK by Prudential is an umbrella marketing name for Prudential Customer Solutions LLC (“PCS”), Prudential Annuities Distributors, Inc. and various subsidiaries of The Prudential Insurance Company of America. Investment advisory products and services of LINK by Prudential are made available through PCS, an SEC registered investment adviser. PCS is not a licensed insurance agency or broker. Prudential LINK and LINK by Prudential occasionally may be referred to as LINK.

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Keep the Conversation Going

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¹ LIMRA study, Life Insurance Ownership in Focus, U.S. Person-Level Trends: 2016
² U.S. Census Bureau, Historical Income Tables Table P-40: Women’s Earnings as a Percentage of Men’s Earnings by Race and Hispanic Origin, 2016
³ Organization for Economic Cooperation and Development, October 2016, http://stats.oecd.org/index.aspx?queryid=54757
⁴ National Center for Health Statistics. Health, United States, 2015: With Special Feature on Racial and Ethnic Health Disparities. Hyattsville, MD. 2016

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