Web Content Viewer


How Asset Allocation Can Help Protect Your Portfolio

Jun 17, 2021 3 min read Ilana Polyak

Key takeaways

  • Match your asset allocation to your risk tolerance and time horizon.
  • Remember to periodically review and rebalance your portfolio.
  • Consider reducing risk as retirement nears.


Isaac Newton famously said that what goes up must come down. The stock market is no different. After suffering an almost 50% drop from its high in 2007 to the low in 2009, the market has been up and down—but mostly up—ever since. ’As the global economy emerged from the pandemic, Standard & Poor’s 500 hit record highs in summer 2021 after a dramatic drop at the start of the pandemic.

It’s no wonder some investors are jittery. Prior to the drop at the start of the pandemic, the bull market had lasted since 2009. Now we’re in a new bull market again, so it’s natural that many investors are jittery, especially after the turbulence and uncertainty of 2020.

As uncomfortable or even distressing as market downturns can be, they needn’t upend your portfolio if you structure it well and have realistic expectations.



Timing isn't always everything

It’s hard to know when a bear market—widely defined as a decline of at least 20% from the highs—will strike. No one can say for sure if and exactly when the market will fall significantly or when a financial downturn might occur. However, it’s best to be prepared for the possibility.

A strategy to help defend against significant portfolio losses is a well-diversified portfolio with an asset allocation that matches your risk tolerance and time horizon. That may not take all the sting out of a severe decline. While asset allocation does not assure a profit or protect against a loss in declining market, it can help you design a portfolio that matches your risk tolerance and time horizon, so you’re in a better position to ride out the declines and stay invested until the next upward move.


What is asset allocation?

Asset allocation is the mix of stocks, bonds and other types of investments you own. It plays a central role in determining your portfolio’s performance.

Here’s why: Different asset classes behave differently under varying market conditions. The circumstances that might make, say, large-cap technology stocks tank, could be ideal for high-yield bonds, and vice versa. In other words, when one type of investment zigs, another may zag.

Having lots of different asset classes, therefore, allows you to participate in these different market moves. By hedging your bets this way, your portfolio probably won’t rise as much as a broad bull market, but it also is unlikely to fall as much as a broad bear market.


Is your portfolio’s asset allocation where it should be?

Because of the strong stock market returns in recent years, you might be sitting on a more stock-heavy portfolio than you intended, meaning you’ve taken on more risk than you might realize. Perhaps you started out with a 60% stock/40% bond split, but now you are closer to 80% stocks and 20% bonds due to these market moves.

In order to get back to your intended asset allocation, you may need to rebalance from time to time. That might feel painful, because it essentially means pulling money out of winners to prop up laggards. But rebalancing can help you achieve a more diversified portfolio.


Asset allocation is dynamic

Remember, asset allocation isn’t a “set it and forget it” proposition. It will naturally change as your time horizon shrinks or your risk tolerance evolves. The younger you are, the more risk you are likely able to handle risk, because you have many years to recover from severe losses. But when retirement is around the corner, there isn’t as much time to make up lost ground, so it could be a wise choice to move to a more conservative risk profile.

Revisit your asset allocation from time to time to ensure you’ve still got the appropriate level of risk for your age and time horizon.

Bear in mind that this rule of thumb doesn’t apply to all investors. Some young investors, though they have decades ahead of them, may be naturally risk averse and may want a more conservative portfolio. Likewise, some risk-tolerant pre-retirees and even retirees may be perfectly willing to ride out the ups and downs.


What you can do next

It’s impossible to predict when the next bear market will arrive. The right asset allocation can help you weather a downturn, as long as it matches your risk tolerance and helps you stay the course. Investing involves risk and it is possible to lose money when investing so having realistic understanding of just how much risk you can stomach is key to smart investing.

Please consult your tax and legal advisors regarding your particular circumstances.

Ilana Polyak is a freelance writer who specializes in personal finance and the financial advisory industry. Her work has appeared in The New York Times, Barron's, Kiplinger's Personal Finance, Bloomberg BusinessWeek and CNBC.com.


For Compliance Use Only:1010882-00003-00

If you secure tomorrow, you can enjoy today.

Help make sure your loved ones are protected if something happens to you, with Prudential Life Insurance.

Get a Free Quote

Web Content Viewer


Find What Interests You

Web Content Viewer


Web Content Viewer


Web Content Viewer