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10 Ways to Market Yourself as an Independent Worker

Nov 04, 2019 5 min read Rebecca Lake

Key Takeaways

  • Branding and marketing yourself are key to attracting new clients and retaining existing ones.
  • Effective marketing requires a well thought-out strategy.
  • It's important to use the right tools when branding yourself.



Knowing how to market yourself is one of the most important parts of running your own business — you need to market yourself and your offerings in order to get clients. But figuring out how to market yourself can be challenging. The good news is that you don't need to pursue a marketing degree to learn how to brand yourself successfully.

Here are 10 ways to help you market yourself as an independent worker:


1. An eye-opening resume

Your resume is a basic building block you can use to market yourself to clients. A strong resume focuses on your expertise and knowledge in your chosen field.

When shaping your resume, include:

  • Keywords that are relevant to your business niche
  • A rundown of your strongest, most relevant skills
  • Mentions of specific results you've achieved for past clients

Remember to update your resume regularly and to tailor it for specific clients.


2. A strategic LinkedIn profile

You can use LinkedIn to showcase your skills and market your products or services by:

  • Incorporating keywords into your bio and description that speak to the kinds of clients you want to attract
  • Asking past clients to leave testimonials on your page
  • Publishing original blog posts, short articles or think pieces

Another tip for branding and marketing yourself through LinkedIn: Aim to gain 500+ connections. The broader your network, the greater your reach.


3. A blog or website

If you don't have a blog or website to market yourself, you could be missing out on an opportunity to connect with a new client base and establish your expertise.

For instance, if you're a freelance writer who specializes in digital marketing for small businesses, you might create blog posts, case studies or articles around topics relevant to that niche. This type of content can showcase both your knowledge and writing skills.


4. Social media

If you have a blog or website, you have to do more than just write posts — you also need to promote them. Social media platforms, including LinkedIn, Facebook, Twitter and Instagram, are ideal vehicles to market blog and website content.

In addition to using social media to market your blog or website, you can also use it to engage with clients and potential clients. Conduct research to determine which social media platforms your target clients are using; you can branch out to different platforms as your audience grows.


5. Press queries

One method to employ when figuring out how to market yourself is getting media mentions for your business. Online platforms allow experts like you to review and respond to requests for quotes from journalists.

If a journalist uses your quote, you can get a plug for your website or blog and enhance your status as an expert in the process.


6. Client referrals

Another tip for marketing and branding yourself is to simply ask existing clients for referrals. This can be an easy way to open the door to new clients. The key is to make sure you've earned those referrals by delivering your best work every time.


7. Video

Video is expected to account for 82% of internet traffic by 2022, according to Cisco. If you're not already using video to market yourself, it's a media channel worth exploring.

There are a number of ways to use video for branding — you can start a YouTube channel or embed videos in blog posts or on social media. By creating different kinds of videos and publishing them on different platforms, you can experiment and see what works.


8. Email

Email marketing can be a powerful tool to cultivate relationships with prospective clients and to maintain relationships with existing ones. If you have a blog or website, you can invite readers to subscribe to your email list and send out engaging content on a weekly or monthly basis.


9. A podcast

A podcast is like blogging — but instead of writing to your audience, you're talking to them. Podcasts can be great for marketing yourself if you use the platform to help your listeners while also promoting your business.


10. Local meetups

Last but not least, consider what you can do offline to market and brand yourself. Attending local meetups or networking events is a simple way to make connections with individuals and businesses in your area that could benefit from your services.


What you can do next

Review your current marketing strategy to determine what's working and what's not. Then, determine which marketing tools and strategies you should implement to get the best return on investment. Also, visit Prudential's Financial Wellness Hub for helpful insights on managing your finances as an independent worker.


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