3. A blog or website
If you don't have a blog or website to market yourself, you could be missing out on an opportunity to connect with a new client base and establish your expertise.
For instance, if you're a freelance writer who specializes in digital marketing for small businesses, you might create blog posts, case studies or articles around topics relevant to that niche. This type of content can showcase both your knowledge and writing skills.
4. Social media
If you have a blog or website, you have to do more than just write posts — you also need to promote them. Social media platforms, including LinkedIn, Facebook, Twitter and Instagram, are ideal vehicles to market blog and website content.
In addition to using social media to market your blog or website, you can also use it to engage with clients and potential clients. Conduct research to determine which social media platforms your target clients are using; you can branch out to different platforms as your audience grows.
5. Press queries
One method to employ when figuring out how to market yourself is getting media mentions for your business. Online platforms allow experts like you to review and respond to requests for quotes from journalists.
If a journalist uses your quote, you can get a plug for your website or blog and enhance your status as an expert in the process.
6. Client referrals
Another tip for marketing and branding yourself is to simply ask existing clients for referrals. This can be an easy way to open the door to new clients. The key is to make sure you've earned those referrals by delivering your best work every time.
Video is expected to account for 82% of internet traffic by 2022, according to Cisco. If you're not already using video to market yourself, it's a media channel worth exploring.
There are a number of ways to use video for branding — you can start a YouTube channel or embed videos in blog posts or on social media. By creating different kinds of videos and publishing them on different platforms, you can experiment and see what works.