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Explore our latest thinking on the critical financial wellness issues that affect individuals, families, employers and policymakers. No matter who you are — or where you are in your financial life — our insights and solutions can help you make informed decisions.

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Financial Wellness

Our financial wellness approach looks at how the right behaviors can help you manage, grow, and protect your financial health. Delve into a wealth of actionable insights on a variety of financial wellness topics.

Financial Wellness
Case Studies

Prudential is pleased to share several case studies outlining how investments in employee financial wellness programs generate positive outcomes for both employees and employers.

Funding College

For many families, a college education is the single biggest investment they will make. We help you make sense of your options, whether you are just starting to save or you are looking to pay off student debt.

Social Security

There is more to Social Security than just a monthly check. Our innovative strategies look at ways to create larger streams of Social Security income across a variety of life stages.

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For Women

Various life events may impact today’s women and their ability to achieve overall financial wellness, yet opportunities are available to help them overcome their challenges.

The Gig Economy

Independent (or “gig”) workers are transforming the workforce. Take a deep dive into the independent workers’ experience by examining their profiles, attitudes, and differences across the generations.

National Retirement Risk Index

Discover key challenges that affect Americans’ retirement preparedness using the Center for Retirement Research at Boston College’s National Retirement Risk Index.

Life Events

Whether it’s marriage, children, funding college, divorcing, or caregiving, we can help you make informed decisions when it comes to life’s big moments.

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Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ offers, underwrites, or administers health plans or health insurance policies.

LINK by Prudential is an umbrella marketing name for Prudential Customer Solutions LLC (“PCS”), Prudential Annuities Distributors, Inc. and various subsidiaries of The Prudential Insurance Company of America. Investment advisory products and services of LINK by Prudential are made available through PCS, an SEC registered investment adviser. PCS is not a licensed insurance agency or broker. Prudential LINK and LINK by Prudential occasionally may be referred to as LINK.

Where LINK by Prudential is made available in connection with certain Financial Wellness products, access is made available through Prudential Workplace Solutions Group Services (“PWSGS”). PWSGS provides access to a number of Financial Wellness products, services, seminars and tools offered by PWSGS, its affiliates or third parties. PWSGS is a subsidiary of Prudential Financial, Inc. PWSGS is not a licensed insurance company, does not provide insurance products or services and does not provide financial, investment or other advice. Individuals should consult appropriate professionals when making financial, investment and tax decisions.

The LINK by Prudential free consultation provides an overview of your financial life and proposes solutions for you to consider. You will not receive a written financial plan and/or investment recommendations.

The content on this website is being provided for informational purposes only and is not intended to be tax or legal advice by PCS, its affiliates or their financial professionals. Please consult with your tax and legal advisors regarding your personal circumstances.

In providing this information, neither PCS nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.

Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.

You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information is contained in the prospectus. Please read the prospectus carefully before investing or sending money.

Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.

All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.

Prudential LINK financial representatives currently offer a more limited range of insurance and annuity products (“insurance products”) compared to the range of insurance products offered through other Prudential distribution channels.

For additional important information about the products, services and companies associated with LINK, please click here.* Opens in new window

This website is for U.S. persons Opens in new window and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.

Prudential, the Prudential logo, the Rock Symbol, Bring Your Challenges, Prudential LINK and LINK by Prudential are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.

"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.

Prudential Financial, Inc. of the United States is not affiliated in any manner with Prudential, plc, incorporated in the United Kingdom, or with Prudential Assurance Company, a subsidiary of M&G plc, incorporated in the United Kingdom

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Insights

What's New

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Browse Topics

Financial Wellness

Financial Wellness Case Studies

Funding College

Social Security

For Women

The Gig Economy

National Retirement Risk Index

Life Events

Financial Wellness
Case Studies