During five years of working together, Prosperity Now and Prudential identified key barriers that prevent low- and moderate-income families from saving. We have collaborated to develop paths that can help more households achieve financial wellness, and we have raised the level of public debate and awareness. But while we have made some progress, we both believe that it is not enough. Our early success has inspired us to create a bolder, deeper partnership to do exponentially more for the people we serve – in part by disrupting the traditional ways that corporations and nonprofits work together.
Prudential and Prosperity Now are stretching beyond the traditional paradigm with a model we think combines greater impact, scale and sustainability: a shared-value alliance. This approach leverages our collective expertise to design, test and market solutions for consumers whose financial needs are not met by those available today. Prosperity Now’s four decades of experience serving low-income communities through its broad network of trusted practitioners offers deep and valuable insights about the type of solutions that can help underserved consumers build a stable financial future. Prudential’s ability to invest capital, deliver products and influence public policy can enable Prosperity Now to bring viable new solutions to scale—potentially changing the lives of millions who struggle financially.