Having a Plan. However You Work.

When you’re working for yourself, you’re more responsible for your own financial wellness.



Secure Your Own Future.

If you’re one of the millions of self-employed and gig workers today, you enjoy having flexibility in the way you work. But without workplace benefits, you’re responsible for your own financial future, from protecting your family to planning for your retirement.

How are Americans facing this challenge today? We visited Stonington, Maine—a town with the highest self-employment rate in the country—where we met three generations of self-reliant lobster fishermen.


Tips to Help You Plan Without a Benefits Plan

Build Your Own Plan

We’ll help you create a personalized roadmap to manage finances, protect your loved ones, and prepare for retirement.

Get Started With LINK

Create a Safety Net

Health, life and disability insurance for self-employed and gig workers can be more affordable than you might think. We’ll show you how.

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Lay a Foundation

There’s no one-size-fits-all solution for gig workers. But there are some basic steps to better financial wellness, from creating a budget to building an emergency fund.

Learn More

Easy Ways to Get Started


Build your financial roadmap—on your time—with LINK by Prudential.

By Phone or Video

Our guidance, coming to a screen, speaker or receiver near you. It’s your call.

In Person

Connect with a financial professional near you for a customized professional strategy. 

What Else is Standing Between You and Financial Wellness?

Getting Started

With family, career, and other responsibilities, focusing on your financial wellness can take a back seat—especially for women who are juggling more than ever.

Preparing for Longer Retirements

With Americans living longer, you’ll need 18 years of retirement income, on average. Let’s make sure your money can go the distance.

Protecting What Matters Most

Preparing yourself and your family for the unexpected is one of the keys to financial wellness. Make sure you’re ready for whatever life brings.

Planning for College and Retirement

Balancing these two goals isn’t easy. But you can achieve both—without one coming at the expense of the other.