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Assurance IQ, LLC a wholly-owned subsidiary of Prudential Financial, Inc. ("Prudential") matches buyers with products such as life and health insurance and auto insurance, enabling them to make purchases online or through an agent. Neither Prudential Financial, Inc. nor Assurance IQ offers, underwrites, or administers health plans or health insurance policies.

LINK by Prudential is an umbrella marketing name for various subsidiaries of The Prudential Insurance Company of America. Investment advisory products and services of LINK by Prudential are made available through Pruco Securities, LLC, (sometimes referred to as “Pruco”) doing business as Prudential Financial Planning Services, pursuant to separate agreement. Prudential LINK and LINK by Prudential occasionally may be referred to as LINK.

Where LINK by Prudential is made available in connection with certain Financial Wellness products, access is made available through Prudential Workplace Solutions Group Services (“PWSGS”). PWSGS provides access to a number of Financial Wellness products, services, seminars and tools offered by PWSGS, its affiliates or third parties. PWSGS is a subsidiary of Prudential PWSGS is not a licensed insurance company, does not provide insurance products or services and does not provide financial, investment or other advice. Individuals should consult appropriate professionals when making financial, investment and tax decisions.

Virtual Advisors may provide investment advisory services that are limited in scope and do not constitute comprehensive financial planning.

This web page is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any client or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional. Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances. In providing this information, neither Prudential nor any of its affiliates or financial professionals is acting as your ERISA fiduciary.

Prudential LINK financial representatives currently offer a more limited range of insurance and annuity products (“insurance products”) compared to the range of insurance products offered through other Prudential distribution channels.

For additional important information about the products, services and companies that make them available, please click here.* Opens in new window

This website is for U.S. persons Opens in new window only and may not be approved in all states. Information contained on this site does not and is not intended to constitute an advertisement, solicitation, or offer for sale in any jurisdiction outside the United States, where such use would be prohibited or otherwise regulated.

Securities and Insurance Products:

Securities products and services are offered through: Pruco Securities, LLC and Prudential Investment Management Services LLC, both members of SIPC Opens in a new window and located in Newark, NJ, or Prudential Annuities Distributors, Inc., member of SIPC Opens in a new window and located in Shelton, CT. See Statement of Financial Condition Opens in a new window for Prudential Investment Management Services LLC.
Investing in securities involves risk, and there is always the potential of losing money. Asset allocation and rebalancing do not ensure a profit or guarantee against loss.
You should consider the features of the contract and/or the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information are contained in the prospectus. Please read the prospectus carefully before investing or sending money.
Not Insured by FDIC or any Federal Government Agency | May Lose Value | Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate.
All references to income certainty and guarantees, including optional benefits, are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.
Projections generated regarding likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results and are not guarantees of future results. Results derived from various “what if” scenarios for your financial life may not reflect the actual costs or amounts ultimately needed to fund specific life events. Prudential and its affiliates are not liable for use of the LINK by Prudential experience. Learn more about our Methodology Opens in a new window.

Prudential, the Prudential logo, the Rock Symbol, Bring Your Challenges, Prudential LINK and LINK by Prudential are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.

"Prudential Advisors" is a brand name of The Prudential Insurance Company of America and its subsidiaries.

Prudential Financial is not affiliated in any manner with Prudential plc, an international group incorporated in the United Kingdom or the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

By using this website, you agree that you have read and agree to our Terms and Conditions.

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Advisors - Life Insurance

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Term Life Insurance

Term life insurance can help meet the temporary protection needs of clients while providing them with flexibility to convert some or all of their coverage to a permanent policy should their needs change over time.

Prudential offers several different term life insurance policies, each with its own features and benefits. In addition, each term product is fully convertible to any of our permanent single life and survivorship products. Conversion to any of our permanent policies is fully guaranteed in our contracts and is for the full level term period or age 65, but never less than 5 years.

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Term Is Just the Beginning

Prudential through it all.

You know term life insurance is only the beginning. Clients’ protection needs will grow … and pretty quickly, too.
So, set the foundation for your life-long relationship by recommending a term policy from Prudential. Term from a Prudential carrier can be converted to any of our permanent products, including our survivorship policies. And many can include our chronic illness rider.
Start with term and be prepared to impact clients’ whole lives ... in the beginning, middle, and end.

Get the consumer-approved version of this web page. Then share it with clients to get them thinking about how term is a smart start.

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Let’s begin the life insurance journey

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Pru’s Term Products Protect Today. They Also Protect as Life Changes.

Discover 6 ways PDF opens in a new window Prudential's term policies deliver flexibility and superior value to clients.

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Term Essential

Our most cost-effective term product, offering clients death benefit protection with the ability to convert to a permanent product.

Works well for:

Income Protection
Mortgage Protection
Loan Collateral

Design Highlights

Guaranteed 10-, 15-, 20-, and 30-year level-premium periods.

Convertible to one of our currently sold permanent products:

For issue ages 59 and younger, the conversion period ends on whichever comes first:
1. The end of the level-premium paying period, or
2. The 1st policy anniversary on or after the insured's 65th birthday.
For issue ages 60 – 75, the conversion period ends on the 5th policy anniversary.

Ability to convert two term policies to one SUL (subject to change).

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Term Elite

Smart, cost-effective life insurance protection with a conversion privilege and premium credit.

Works well for:

Income Protection
Mortgage Protection
Key Person

Design Highlights

Guaranteed 10-, 15-, 20-, and 30-year level-premium periods.

Premium guaranteed in all years.

Convertible to one of our currently sold permanent products.

For issue ages 59 and younger, the conversion period ends on the 1st policy anniversary on or after the insured's 65th birthday.
For issue ages 60 – 75, the conversion period ends on the 5th policy anniversary.
Ability to convert two term policies to one SUL (subject to change).

Premium credit for conversion during the first five years (non-commissionable).

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PruTerm One

Short-term life insurance coverage that offers death benefit protection for one year at a time.

Works well for:

Short-Term Income Protection
Short-Term Mortgage Protection
Short-Term Business Planning

Design Highlights

Annual renewable term insurance.

Premiums guaranteed for one year. After 1st year, premiums increase annually and are not guaranteed.

Annual premium payment mode only.

Convertible to any permanent product:

The conversion period ends on the 5th policy anniversary.
Ability to convert two term policies to one SUL (Subject to change).

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Universal Life Insurance

Long-term or even permanent life insurance coverage. Prudential’s UL policies offer death benefit protection, no-lapse guarantees, and the potential to build cash value.

Variable Life Insurance

Lifetime insurance protection that also offers growth and income potential. Prudential has three variable products designed to meet clients’ wide-ranging needs.

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Call Us: 844-458-9006

Email Us: lifesalesdesk@prudential.com

If you’re already appointed with Prudential, visit PruXpress to learn more about how life insurance can help clients meet their protection needs.

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New User? Register Now

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Footnote

¹ The Living Needs Benefit℠ is an accelerated death benefit and is not a health, nursing home, or longterm care insurance benefit and is not designed to eliminate the need for insurance of these types. There is no charge for this rider but, when a claim is paid under this rider, the death benefit is reduced for early payment, and a $150 processing fee ($100 in Florida) is deducted. If more than one policy is used for the claim, each policy will have a processing fee of up to $150 deducted ($100 in Florida). Portions of the Living Needs Benefit℠ payment may be taxable, and receiving an accelerated death benefit may affect eligibility for public assistance programs. The federal income tax treatment of payments made under this rider depends upon whether the insured is considered “terminally ill” or “chronically ill” and, if the policy is business related, whether the insured is receiving the benefits. We suggest that clients seek assistance from a personal tax advisor regarding the implications of receiving Living Needs Benefit℠ payments. This rider is not available in Minnesota to new purchasers over age 65 until the policy has been in force for one year, and the nursing home option is not available in California, Connecticut, Florida, Massachusetts, New York, or the District of Columbia. This rider is not available in Washington state. In Oregon, term policies must include the waiver of premium benefit to be eligible for this rider.
² The BenefitAccess Rider is an optional rider that accelerates the life insurance death benefit when the insured is terminally ill or is chronically ill as defined in the rider. It is not Long-Term Care (LTC) insurance. Benefits received under the rider will reduce and may deplete the death benefit. Electing the BenefitAccess Rider results in an additional charge and underwriting requirements. Some benefit payments may be subject to a fee. Other terms and conditions apply and can vary by state. Clients should consult their tax and legal advisors.

For New York contracts: Please also note the rider is not subject to the minimum requirements of New York law, does not qualify for the New York State Long-Term Partnership Program, and is not a Medicare supplement policy. In addition, receiving accelerated death benefits may affect clients’ eligibility for public assistance programs and such benefits may be taxable. Benefit payments may only be made if the payments are subject to favorable tax treatment by the federal government. When determining whether the benefit payments will receive favorable tax treatment, the payment of benefits from all insurance policies must be considered. Benefit payments may be reduced or unavailable if they are expected to exceed the maximum amount eligible under Internal Revenue Code Section 101(g)(1) and all other applicable sections of federal law for favorable tax treatment.
³ Outstanding loans and withdrawals will reduce policy cash values and the death benefit and may have tax consequences.

Like most insurance policies, our policies contain exclusions, limitations, reductions of benefits, and terms for keeping them in force.

When converting from a Prudential term policy to a Prudential permanent policy, full underwriting for new contracts will be required if a Type C death benefit option is requested.

Prudential Financial and its financial professionals do not give legal or tax advice. Clients should consult their own advisors.

This material is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any of your clients or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your client's retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.

Created Exclusively for Financial Professionals. Not for Use with Consumers.

For Compliance Use Only: 1000601-00004-00 Ed. 09/2019

Term Life Insurance

Term Is Just the Beginning

Let’s begin the life insurance journey

Pru’s Term Products Protect Today. They Also Protect as Life Changes.

Term Essential

Term Elite

PruTerm One

Universal Life Insurance

Variable Life Insurance

Life Insurance Sales Desk

Life Insurance Sales Desk

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