Advisors - Life Insurance

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Help Clients Understand
All That Life Insurance Can Do.

The Power of Two is an approach that helps you refocus conversations about life insurance not just to review why clients need it but to reveal the benefits that show them why they should want it. Needs and wants — that’s the Power of Two.

 

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To learn more, call us at 844-606-7869 or visit PruXpress.  Sign in     Secured link opens in a new window

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Unleash the Power of Two to Change the Life Insurance Conversation

Almost everyone needs life insurance. How can you help them see the valuable features that may help them actually want it? With the Power of Two, you can change the conversation you have with clients in a way that may compel them to want to own life insurance. Use it to help clients enhance their financial wellness by enjoying all that life insurance has to offer.

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Start the Client Conversation

The Power of Two approach can help you have more successful life insurance conversations that focus on five time-tested financial benefits of life insurance, each of which corresponds to a tax code.

Here’s how to get started:

 

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Step 1

Contact your wholesaler to set up a meeting to discuss the approach.

Step 2

Review the presentation located on PruXpress and identify clients to present it to.

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Achieve Your Goals in a Tax-Efficient Way

Use this brochure with clients to review the uncertainty of taxes and the tax benefits and advantages of life insurance.

Life Insurance IRC Tax Benefits Flyer

Use this flyer with clients to review the 5 ways life insurance provides tax advantages.

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Resources to support this approach

To support your efforts, we offer a suite of materials to use on your own and with clients. These materials can be found on PruXpress.

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Helping clients meet their needs and wants.
That's financial wellness.

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Life Insurance Sales Desk

    Call Us: 844-606-7869

   Email Us: lifesalesdesk@prudential.com

If you’re already appointed with Prudential, visit PruXpress to learn more about how life insurance can help clients meet their protection needs.

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Created Exclusively for Financial Professionals. Not for Use with Consumers.

For Compliance Use Only: 1028440-00001-00 Ed. 11/2019

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