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Help Clients Understand
All That Life Insurance Can Do.
The Power of Two is an approach that helps you refocus conversations about life insurance not just to review why clients need it but to reveal the benefits that show them why they should want it. Needs and wants — that’s the Power of Two.
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To learn more, call us at 844-606-7869 or visit PruXpress. Sign in Secured link opens in a new window
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Unleash the Power of Two to Change the Life Insurance Conversation
Almost everyone needs life insurance. How can you help them see the valuable features that may help them actually want it? With the Power of Two, you can change the conversation you have with clients in a way that may compel them to want to own life insurance. Use it to help clients enhance their financial wellness by enjoying all that life insurance has to offer.
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Start the Client Conversation
The Power of Two approach can help you have more successful life insurance conversations that focus on five time-tested financial benefits of life insurance, each of which corresponds to a tax code.
Here’s how to get started:
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Step 1
Contact your wholesaler to set up a meeting to discuss the approach.
Step 2
Review the presentation located on PruXpress and identify clients to present it to.
Step 3
Download the Achieve Your Goals in a Tax- Efficient Way PDF opens in a new window brochure and the Life Insurance IRC Tax Benefits Flyer PDF opens in a new window to use as you talk with clients.
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Resources to support this approach
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Helping clients meet their needs and wants.
That's financial wellness.
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If you’re already appointed with Prudential, visit PruXpress to learn more about how life insurance can help clients meet their protection needs.
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Created Exclusively for Financial Professionals. Not for Use with Consumers.
For Compliance Use Only: 1028440-00001-00 Ed. 11/2019