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Grow. Smarter.℠ Help Your Clients' Assets Grow More Efficiently

Prudential Premier® Investment Variable Annuity
Help your clients take advantage of investment efficiencies to help grow their assets.

The account value is not guaranteed, can fluctuate, and may lose value.

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Call 1-844-207-6976 to register or     Sign in

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With Premier Investment, You Can Help Your Clients:

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Take Advantage of Tax Efficiencies

Help your clients make the most of their non-qualified assets with Premier Investment’s tax efficiencies.

Better Navigate Market Cycles

Work with your clients to create a diversified portfolio from more than 50 investment options to help manage market volatility.

Provide for Loved Ones

Assist your clients in creating a legacy for their loved ones with death benefit options.

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Put the Power of Tax Deferral to Work

Tax efficiencies can help make a difference in creating a more secure future for your clients. With Premier Investment, they can take advantage of any tax-free transfers and rebalancing as well as any tax-deferred growth on their investments until they begin taking withdrawals.

Tax Efficiency Chart

Hypothetical chart showing 7% growth of a $250,000 investment over 20 years. Tax-deferred investment grows to $967,421 ($788,066 after 25% tax and $683,322 after 39.6% tax), taxable investment at 25% annual tax rate would grow to $695,636 and taxable investment at 39.6% annual tax rate would grow to $572,306.

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Assumptions: 7% annual growth for all hypothetical accounts. The taxable investments assume taxes are withdrawn at 25% and 39.6% at the end of every year. Tax-deferred accounts are subject to ordinary income tax at the time of withdrawals.

The hypothetical example does not reflect a specific annuity, an actual account value or the performance of any investment. It does not include fees or portfolio expenses which would lower performance.

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Years to Double

A tax-deferred account growing at 7% annually will double in about 10 years.

A 25% taxable investment will take about 14 years, or 40% longer.

A 39.6% taxable investment will take about 17 years, or 70% longer.

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It is important to note that the Years to Double example above does not guarantee investment results or function as a predictor of how your investment will perform. It is simply an approximation of the impact a targeted rate of return would have. Investments are subject to fluctuating returns and there can never be a guarantee that any investment will double in value. Tax-deferred accounts are subject to ordinary income tax at the time of withdrawal.

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The Freedom for Clients to Invest Their Way

Help your clients diversify their portfolio with a full range of strategies designed to help meet the challenges of varying market environments and help performance over time.

Your clients can use any combination of our portfolios as well as our customized and managed investment approaches to help meet their long-term financial goals.

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We Have a Different Take on Fees

Our pro-growth fee structure is designed to help keep more of your clients’ assets invested and working with any account value growth.

With Premier Investment, only a portion of the fee is calculated based on the account value. The remaining portion is calculated based on cumulative premiums (total purchase payments, less any withdrawals).

  • If your client's account value grows above the cumulative premiums, the fee they would pay would be lower than the traditional fee.
  • If your client's account value falls below the cumulative premiums, the fee they would pay would be higher than the traditional fee.

This fee structure may make sense for investors trying to grow their money for the long term.

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Help Your Clients Leave a Legacy

Part of helping your clients plan for the future includes estate planning. Premier Investment comes with a basic death benefit and offers a Return of Purchase Payments Death Benefit, that’s available for an additional fee.

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Tools to Help Educate Your Clients

Use our online experience to:

  • Access Premier Investment illustrations
  • Download marketing material
  • Service your existing Prudential Annuities clients

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Premier Investment At-A-Glance

Premier Investment At-A-Glance



Minimum purchase payment

Initial: $10,000 / Subsequent: $1001

Maximum issue age
May vary by broker/dealer

85 (79 if electing the optional Return of Purchase Payments Death Benefit)
Contracts may not be issued on or after the 86th birthday of the oldest of all owners and annuitant

Latest annuity date

No later than the first day of the calendar month following the 95th birthday of the oldest of all owners and annuitant

Free transfers

Ability to make 20 free transfers between investment options each annuity year; $10 per transfer thereafter2

Death benefit

The basic death benefit is equal to the account value and available at no additional cost

Fees & Charges

Fees and charges

B Series

C Series

Annual Insurance Charge (M&E&A):

Account value-based M&E&A charge



Premium-based M&E&A charge



Annual maintenance fee

Lesser of $50 per year or 2% of the account value
Waived if the sum of all purchase payments totals $100,000 or more

Contingent Deferred Sales Charge (CDSC)
Based on the age of each purchase payment. Assessed on withdrawals in excess of free withdrawal amounts during the first 5 years after each purchase payment is made

5 years: 7%, 7%, 6%, 6%, 5%


Free Withdrawals

Up to 10% of each purchase payment (non-cumulative) per annuity year. Access to 100% of each purchase payment without a CDSC 5 years after it is made

Access to the full account value at any time, with no initial sales charge or CDSC

Optional Return of Purchase Payments (ROP) Death Benefit3

Benefit must be elected at contract issue and cannot be cancelled

Your client's beneficiaries will receive the greater of:

  • The sum of all purchase payments, reduced proportionally for any withdrawals, or

  • The account value

All death benefit protection terminates upon contract annuitization or if your account value reaches zero

Maximum issue age


Death benefit fee:

Account value-based fee


Premium-based fee



All products and benefits may not be available in all states or through all third-party broker/dealers. Premier Investment may not be available for qualified investments through all broker/dealers.

Account value-based fees are assessed daily based on an annualized rate charged against the assets allocated to the subaccounts. Premium-based fees are assessed quarterly against the Charge Basis (please see the section of the prospectus called “Fees, Charges and Deductions” for information on the Charge Basis) and are taken pro-rata from the subaccounts. Withdrawals in excess of growth in the account value reduce the Charge Basis dollar for dollar.

Additional fees related to the professionally managed investment options apply.

Please refer to the prospectus for complete details.

1 Prudential Annuities reserves the right to limit, restrict, suspend or reject additional purchase payments at any time or on a non-discriminatory basis.

2 Transfers made as part of a Dollar Cost Averaging or Automatic Rebalancing program are not counted toward the 20 free transfers. Please see the prospectus for this and other information regarding transfers.

3 The optional Return of Purchase Payments Death Benefit may not be available in every state or through all broker/dealers. Fees charged for the death benefit are in addition to fees and charges associated with the basic annuity. We reserve the right to pay a death benefit equal to the account value if we do not receive due proof of death within one year. Certain broker/dealers may require election of this benefit with qualified investments.

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Partner with us, and we’ll invest in you.

Contact your wholesaler today and have our team of experts and resources work for you.

Call us at 1-844-207-6976

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What is a variable annuity?

A variable annuity is a contract with an insurance company. It's a long-term investment designed for retirement purposes. Your clients invest money in professionally managed investment portfolios, where it accumulates tax-deferred. Investment returns and the principal value of an investment will fluctuate so that an investor's units, when redeemed, may be worth more or less than the original investment. When your clients retire, their investment can be used to generate a stream of regular income payments that are guaranteed for as long as they live. In addition, variable annuities may provide a guaranteed death benefit for their beneficiaries. It is important to remember that annuity contracts contain exclusions, limitations, reductions of benefits and terms for keeping them in force.

Why does the company behind the annuity matter?

When the time comes for your clients to use the benefits that are offered by a variable annuity it is important to remember that all guarantees including the optional benefits are backed by the claims-paying ability of the issuing insurance company and do not apply to the underlying investment options.

Can Prudential help me determine if an annuity is right for my clients?

It's up to you to determine if a variable annuity is suitable for your clients. Prudential Annuities does not provide investment advice. The selections you choose together with your clients are all dependent on their investment goals and their risk tolerance.

What happens if my clients need access to their money?

There are limitations and restrictions when making withdrawals. Withdrawals or surrenders may be subject to contingent deferred sales charges. Withdrawals and distributions of taxable amounts are subject to ordinary income tax and, if made prior to age 59½, may be subject to an additional 10% federal income tax penalty, sometimes referred to as an additional income tax. Withdrawals reduce the account value and the living and death benefits proportionately.

What are some of the other things my clients need to consider when investing in this product?

If your clients invest in this product through a tax-advantaged retirement plan, such as an IRA, SEP-IRA, Roth IRA, 401(a) plan, or non-ERISA 403(b) plan, they will get no additional tax advantage through the annuity itself. Because there is no additional tax advantage when a variable annuity is purchased through one of these plans, the reasons for purchasing the annuity inside a qualified plan are limited to the ability to elect the Return of Purchase Payments Death Benefit, the opportunity to annuitize the contract, and the various investment options, which might make the annuity an appropriate investment for your clients. Your clients should consult their tax and financial advisors regarding such features and benefits prior to purchasing this annuity for use with a tax-qualified plan.

What are some of the other considerations that my clients and I need to think about when they invest in various asset allocation portfolios offered by a variable annuity?

It is important to remember that asset allocation does not ensure a profit or protect against a loss. Investment returns and the principal value of an investment will fluctuate so that an investor's units, when redeemed, may be worth more or less than the original investment. The value or price of a particular stock or other equity or equity-related security owned by a portfolio could go down and your clients could lose money. Additionally, fixed income investments are subject to risk, including credit and interest rate risk. Because of these risks, a subaccount's share value may fluctuate. If interest rates rise, bond prices usually decline. If interest rates decline, bond prices usually increase.
Certain asset allocation portfolios may use leverage, short sales, and derivatives or engage in other speculative practices within their alternative investments. These practices include a high degree of risk and may increase the risk, size, and velocity of investment losses. Although certain alternative strategies seek to reduce risk by attempting to reduce correlation with equity and bond markets, no guarantee can be given that such efforts will be successful. The fees and expenses associated with alternative investments are generally higher than those for traditional investments. Lastly, diversification does not assure against loss in a declining market.

What do my clients need to understand about some of the asset allocation portfolios (subaccounts) that are offered with this product?

Premier Investment offers certain subaccounts that invest in underlying portfolios or invest in other portfolios which are also available in other variable annuity contracts we offer. Those other variable annuity contracts offer certain optional living benefits that utilize a predetermined mathematical formula (the "formula") to manage the guarantees offered in connection with those optional benefits. Your clients should be aware that the operation of the formula in those other variable annuity contracts may result in large-scale asset flows into and out of the underlying portfolios through a series of transfers.  In addition to increasing the portfolios' expenses, the asset flows may adversely affect performance by:

  1. requiring the portfolios to purchase or sell securities at inopportune times;
  2. otherwise limiting the sub-adviser’s ability to fully implement the portfolios’ investment strategies;
  3. requiring the portfolios to hold a larger portion of their assets in highly liquid securities than they otherwise would hold.
Before your clients allocate to these subaccounts, they should consider the impact the formula will have on each portfolio's risk profile, expenses and performance. Please have your clients see the prospectus for more information and work with you to determine which portfolios are appropriate for them.


What else do my clients need to consider with the pro-growth fee structure?

Premier Investment was built with an innovative pro-growth fee structure. While most traditional variable annuities (VAs) assess insurance charges daily based on account value, the insurance charge for the Premier Investment is assessed partially on account value and partially on cumulative purchase payments (adjusted for withdrawals). When we refer to the “pro-growth” charge structure, we are illustrating that when compared to most traditional VAs, any growth in your clients' account value will result in an overall insurance charge that represents a smaller percentage of account value (a lower “effective charge”). This is because the portion of the charge based on cumulative purchase payments remains constant. Conversely, if your clients' account value were to decline below cumulative purchase payments (adjusted for withdrawals), this would result in a higher effective charge.

These web pages are for informational or educational purposes only; they are not intended as investment advice and are not a recommendation about managing or investing your clients' retirement savings.  In providing this information, Pruco Life Insurance Company (in New York, Pruco Life Insurance Company of New Jersey), Newark, NJ and Prudential Annuities Distributors, Inc. are not acting as your clients' fiduciary as defined by any applicable laws and regulations.

Investors should consider the features of the contract and the underlying portfolios’ investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information is contained in the prospectus, which can be obtained on the prospectus page or by contacting the National Sales Desk. Your clients should read the prospectus carefully before investing.

Issued on Contracts: P-OB/IND(5/14), P-OC/IND(5/14) et al. or state variation thereof.

For Compliance Use Only: 0308420-00001-00

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