Association Marketing Services

Your goal is to provide your members with the insurance plans and prices they need. But delivering your message to them can be a challenge.

We can help you create a successful marketing campaign that gets the word out and shows results. Our "modular" approach to marketing is designed to integrate with your capabilities, culture, and how you communicate with your members. And, unlike marketing firms, we share the cost with you.

Our Experience

Prudential's Association/Affinity Marketing Team is a specialized group of professionals with an average of more than 12 years of industry experience. With extensive product knowledge and expertise in marketing to association and affinity groups, our dedicated team is available to support and complement any existing marketing efforts or develop a plan for you. We employ leading-edge marketing techniques and create an effective, compelling message to members, while keeping an eye on the bottom line. Establishing true marketing partnerships with our clients contributes to our proven, consistent success over the years.

Working Together

We collaborate with your marketing team to determine the demographic composition of your association membership and the best delivery methods. Then we construct a marketing plan with you that will deliver to your members a clear, compelling message that includes:

• A comprehensive marketing strategy and plan
• Budget forecasting, analysis, and management
• Managing print production and materials delivery
• Data management
• Copywriting
• Results analysis to improve future marketing efforts

We employ leading-edge marketing techniques, including:

• Branding
• Database marketing
• Target messaging and personalization (digital and lasering)
• Profiling and modeling
• Segmentation marketing

Targeted campaigns can be delivered through a variety of media:

• Internet and social media
• Direct mail
• Email
• Print advertising
• Tradeshow support and materials
• Existing association communication vehicles, such as websites, periodicals, and newsletters

Successful Teamwork

Our marketing team provides modularized services to complement and supplement your capabilities. Working together, we can:

• Increase membership participation.
• Develop program enhancements.
• Up -sell existing customers.
• Develop cross-sell marketing programs of other Prudential products.
• Share costs-most marketing firms offer packages that can be costly to your members-with Prudential, hard costs are passed through directly . Prudential provides detailed expense reporting and does not charge agency markups or commissions. And our compensation structure helps provide start-up and takeover costs to help get things going.

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