Association/Affinity Services

Benefits & Services / Group Insurance / Association/Affinity Services

• Capabilities
• Marketing Services
• Online Resources

We offer your clients top-notch products, innovative technology and expert customer services.

Implementation Service – Whether you want to switch to us from your present insurance carrier or set up a new benefits program, we will make sure your plan is implemented accurately and on time, regardless of the size of your Association.

Account Management – Work with a team of experienced insurance professionals led by an account executive who will serve your needs and those of your members.

Enrollment Support – Both online enrollment with electronic signature capability and paper enrollment are available to appeal to all enrollment preferences and maximize participation.

Capabilities Brochure

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Prudential's Association/Affinity Marketing Team is a specialized group of professionals with an average of more than 12 years' experience in the industry. With extensive product knowledge and expertise in marketing to association and affinity groups, our dedicated team is available to support and complement any existing marketing efforts or develop a plan for you. Our team employs leading-edge marketing techniques while focusing on the bottom line and creating an effective, compelling message to members. We believe in establishing true marketing partnerships with our clients and feel this approach significantly contributes to our proven, consistent success over the years.

• Committed, Experienced Association Marketing Team offering a menu of services to choose from:
  • Strategic Planning
  • Budget Management
  • Creative Development and Execution
  • Production
  • Database Management
  • Results Analysis

• Targeted Campaigns and Initiatives delivered via:
  • Direct Mail
  • Email
  • Print Advertising
  • Tradeshow Support and Materials
  • Existing Association Communication Vehicles, such as periodicals and newsletters

Marketing Services Brochure

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TPA Resources

TPA Portal  – Provides secure electronic access to plan sponsor–level information, including:

• Online life and disability claim reports to monitor activity, claim and payment status, custom reports, and report scheduler.
• Online medical underwriting reports to monitor application status of members.
• Online Document Center - View, print, or download updated plan documents – such as forms, administration manuals, booklet-certificates, contracts, and enrollment materials – online.
• TPA Portal

Association Member Resources 

Evidence of Insurability and Enrollment – Prudential's online Enrollment and EOI web portal allows for maximum efficiency and ease. The EOI process allows you to link to Prudential's online Enrollment and EOI screening tool. This application provides:

• products, plan design features, and member options,
• a life insurance needs calculator,
• a disability insurance needs calculator,
• a rate calculator to estimate premium costs,
• an electronic Request for Coverage Form, allowing the member to select benefit amounts and options,
• electronic or downloadable Health questionnaires (not required for AD&D coverage) to be completed by members and evaluated by Prudential's medical underwriting department, and
• member e-signature protocol.

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Group coverages are issued by The Prudential Insurance Company of America, a New Jersey Company, 751 Broad Street, Newark, NJ 07102.

California COA #1179 NAIC Code#68241
0156575-00004-00