At Prudential, we inspire confidence-through our talented people, leadership across multiple product categories and operational disciplines, and values-based culture. We are committed to distinguishing Prudential as a multinational financial services leader worthy of admiration and trust-and a brand that delivers on its promises.

Throughout our long history, we have listened to our customers and responded with innovative, quality solutions that leverage our well-known insurance and investment expertise. Our brand essence-consisting of our relevance, expertise, and strength-continues to differentiate our company from competitors. The many service awards and accolades we've received across our diverse businesses and platforms demonstrate that we understand that how we work is as important as what we do. That is a testament to our Rock Solid^® brand.

Brand Essence
The heart and soul of our brand, our Brand Essence comprises our:

• Relevance: For more than 135 years, we have inspired the confidence of people and businesses in the US and abroad with our quality, innovative, customer-focused financial solutions.
• Expertise: Throughout our long history, our talented people and strong leadership, along with our values-based culture and heritage, have underpinned our ability to inspire confidence in all of our stakeholders that they have made the right choice with Prudential.
• Strength: Our financial stability, operational discipline, social responsibility and ethical standards inspire the confidence of our stakeholders about our company’s commitment to grow and protect their wealth, giving them financial prosperity, security and peace of mind now and for the future.

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