Symbolized by our Rock, our Brand is an icon of relevance, expertise, and strength that has stood the test of time. Throughout our more than 130 years, our unwavering commitment to helping our customers during every phase of their lives has been evident, from saving to protecting their assets, to converting their money into a guaranteed stream of income in retirement, to transferring their wealth to loved ones.
Brand Essence
The heart and soul of our brand, our Brand Essence comprises our:
- Relevance: Throughout our long history, we have listened to, anticipated, and responded to the financial needs of our customers.
- Expertise: We have more than 130 years of experience in offering and managing a broad range of financial solutions that address the needs of people and businesses in the U.S. and abroad.
- Strength: Our financial stability, operational discipline, social responsibility, and ethical standards assure our customers about our company’s commitment to help grow and protect their wealth, giving them financial prosperity, security, and peace of mind now and for the future.
Core Values
Our Core Values permeate our organization and help us prioritize what we do.
- Worthy of Trust: We keep our promises and behave with integrity at all times.
- Customer Focused: We place our customers and their needs in the forefront while developing and managing their financial solutions.
- Mutual Respect: We foster an environment that encourages individuals with diverse backgrounds to grow to their fullest potential while contrubuting creatively to our business.
- Winning: We set challenging targets and reward our associates for achieving those targets while conducting their business activities with integrity.
Principles
Our business principles shape all of our activities and relationships, including how we interact with one another inside our organization to how we treat our customers, shareholders, regulators, investors, and competitors.
- We will be honest, fair, and trustworthy in all of our activities.
- We will safeguard the company's financial assets and produce accurate and reliable financial reports and disclosures.
- We will honor the letter and the spirit of our legal and regulatory obligations.
- We will foster an open and respectful culture where each employee can thrive personally and professionally.
- We will protect and enhance Prudential's reputation and brand through our words and actions every day.
- We will effectively manage our business and financial risks and protect important company assets.
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