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Open a New or Additional Account
Whether you're new to Prudential or already a client, we can help with all of your account-opening needs.

New to Prudential?
Our goal is to help you grow and protect your wealth. As a leader in asset management and insurance, Prudential Financial has the expertise and services you need. Locate an office near you or request an appointment.

You can also call us at 1-800-PRU-HELP (778-4357).  Representatives are available to assist you in locating an office or can request an appointment for you Mon.–Fri., 9 a.m.–10 p.m., Sat., 10 a.m.–7 p.m., and Sun., 11 a.m.–4 p.m.  All times are Eastern.

Already a Client?
As always, your Prudential Financial professional can help you open a new account. Choose an option below to get started.
  • Insurance, Mutual Funds, and Annuities
    Contact your Prudential Financial professional, or call 1-800-PRU-HELP (778-4357). Representatives are available Mon.–Fri., 9 a.m.–10 p.m., Sat., 10 a.m.–7 p.m., and Sun., 11 a.m.–4 p.m.  All times are Eastern. They can assist you in finding a financial professional.
  • Pruco COMMAND or Investor 
    Contact your Prudential Financial professional, or call 1-800-235-7637. 
  • Credit Cards
     Apply online today for a credit card designed just for you.1
1The Prudential Financial credit card program is offered and administered by FIA Card Services, N.A. FIA Card Services, is not owned or affiliated with The Prudential Insurance Company of America or any of its affiliates.
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Securities products and services are offered through: Pruco Securities, LLC, and Prudential Investment Management Services, LLC, both members SIPC and located in Newark, NJ, or Prudential Annuities Distributors, Inc., located in Shelton, CT. All are Prudential Financial companies. PRU, Prudential, Prudential Financial, the Rock logo and the Rock Prudential logo are registered service marks of The Prudential Insurance Company of America and its affiliates. Site for U.S. persons only.

Prudential Financial, its affiliates, and their licensed financial professionals do not render tax or legal advice. Please consult with your tax and legal advisors regarding your personal circumstances.

Securities and Insurance Products:
Not Insured by FDIC or any Federal Government Agency May Lose Value Not a Deposit of or Guaranteed by the Bank or any Bank Affiliate

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