Business Diversity Outreach

Business Diversity Outreach provides Prudential with increased access to business opportunities with diverse markets and provides members of these markets access to employment opportunities and financial education and products. It seeks to bring Prudential's business and sales professionals into direct contact with members of diverse communities that fit the company's customer profile.

Strategy

Business Diversity Outreach provides sponsorship support to key partners in order to establish relationships that will benefit Prudential, its diverse markets, and their communities. These diverse communities follow the changing demographics of the country and represent important emerging markets for most corporate interests. They include African Americans, Latinos, Asian Americans, gays and lesbians, and women.

The Business Diversity Outreach unit represents an integration of corporate and business-specific resources, both financial and human, to accomplish several specific goals:

• To facilitate opportunities for Prudential's businesses in targeted communities through sponsorships and related activities;
• To increase Prudential's presence in targeted communities;
• To enhance opportunities for the recruitment, development, and retention of a racially, ethnically and gender-diverse pool of employees; and
• To support selected development opportunities to increase the cultural competency and awareness of Prudential associates and executives.

Like other units of the Community Resources Division, many of its strategic partners are exemplars of social, civic, and economic engagement in diverse communities across the country and include organizations such as the Association of Latino Professionals in Finance and Accounting, the Lesbian Gay Bisexual and Transgender Community Center of NYC, the 100 Black Men of America, the Asian American Real Estate Association, and The Women's Presidents' Organization.