PruChoice-Mutual Fund Investment Program

PruChoice is a comprehensive, mutual fund investment advisory program that combines the power of professional research with the advantage of your Prudential financial professional's guidance to assist you in getting more out of your wealth. The goal is simple-to help you build your wealth.

PruChoice offers access to hundreds of mutual funds from a wide range of well-known, highly regarded mutual fund families, including no-load fund families and institutional share classes.  Each mutual fund offered in PruChoice is researched by a team of experienced investment analysts from Prudential Investments, LLC's Strategic Investment Research Group (SIRG), and nearly every major asset class and investment style is represented.

PruChoice is available at an investment minimum of $25,000.  There are no front-end or back-end sales charges in PruChoice, only an annual advisory fee based on assets under management.  Within PruChoice, you may exchange shares from fund to fund, within and across fund families, free of charge.  Internal fund expenses, including 12b-1 fees, also may apply.

With PruChoice, your mutual fund holdings are under one umbrella, and with one comprehensive statement you can simplify your record-keeping and develop an asset allocation strategy that is customized to your personal goals. SIRG enables you to choose appropriate funds with confidence.

A Disciplined Process

Investing in the PruChoice program begins with an in-depth fact-finding questionnaire, administered by your Prudential financial professional.  The questionnaire focuses on your financial goals, time horizon, investment preferences, and attitude towards risk tolerance.  The resulting financial analysis will allow you to determine your financial objectives, appropriate investment risk, and mutual fund search criteria.

Upon completion of the financial analysis, your Prudential financial professional will help you develop a personalized asset allocation by selecting mutual funds that target your financial goals in accordance with your investment objectives and risk tolerance.  Once in the program, you and your Prudential financial professional should continue to work together to review and modify the portfolio as your needs may change.

A More Precise Asset Allocation

The PruChoice program's fund selection is designed to make asset allocation easier and more effective. Nearly every major asset class and investment style is represented.

The program's broad, yet highly selective, menu of mutual funds enables you to precisely target your financial goals. This precision helps you obtain a more diversified and effective asset allocation strategy. Diversification can lead to more consistent returns, lower volatility, and a greater chance of achieving your financial objectives.

Mutual Funds are classified by SIRG's analysts according to actual holdings. SIRG analysts evaluate each mutual fund's portfolio holdings and assign ratings for style and market-cap consistency.

Rigorous Professional Research

SIRG's team of experienced investment management analysts use analytical tools to evaluate PruChoice funds. When selecting funds for PruChoice, the team considers both quantitative and qualitative criteria, primarily based on the performance, risk, style, and consistency of the fund.  Additionally, SIRG analysts monitor managers and funds to make sure they continue to meet program standards.

Comprehensive Reporting-Quarterly Performance Review

Every quarter, you will receive a Performance Review.  The Quarterly Performance Review helps you and your Prudential financial professional review performance data in relation to your specific goals.  It can help you fine-tune your investment strategy as your goals evolve and the markets change.

The Quarterly Performance Review can also help you:

  • Keep up with market developments
  • Measure progress toward your goals
  • Evaluate your asset allocation
  • Monitor performance of investments
  • Review activity in your account and monitor tax implications

A single Asset Based Program Fee

When participating in PruChoice, you pay a single annualized program fee, based on your assets under management.  The fee, which is payable quarterly, covers investment planning, portfolio activity and other ongoing program expenses.  The program fee does not include the internal expenses of the underlying mutual funds.  Investors will be subject to fees and expenses of the funds in which they are invested. Funds in the program are available at Net Assets Value. Investors do not pay any sales charges for purchases of funds. However, some funds may charge, and not waive, a redemption fee on certain transaction activity in accordance with their prospectuses.

Additional Information

Diversification does not assure a profit or protect against loss in declining markets.

Investing involves risks.  The investment return and principal value will fluctuate and shares when sold may be worth more or less than the original cost.  Past performance is not a guarantee of future results. Since no one manager/investment program is suitable for all types of investors, this material is provided for informational purposes only.  We need to review your investment objectives, risk tolerance, and liquidity needs before introducing suitable manager/investment programs. There is no assurance the portfolios will achieve their objectives.

Mutual fund investing involves risk.  Some mutual funds have more risk than others.  The investment return and principal value will fluctuate and shares, when sold may be worth more or less than the original cost.  There is no assurance a Fund's objectives will be achieved.  The risks associated with each fund are explained more fully in each fund's respective prospectus. 

Consider a fund's investment objectives, risks, charges, and expenses carefully before investing.  The prospectus and if available the summary prospectus, contains this and other information about the fund.  Contact your Prudential financial professional for a prospectus and read it carefully before investing.

It is possible to lose money by investing in securities.

Prudential Financial, its affiliates, and their financial professionals do not render tax or legal advice.  Please consult with your own tax and legal advisors regarding your particular situation.

Strategic Investment Research Group ("SIRG"), is a unit of Prudential Investments, LLC and a research unit of Prudential Financial.

Securities products and services are offered through: Pruco Securities, LLC, and Prudential Investment Management Services, LLC, both members SIPC and located in Newark, NJ. Investment advisory services are offered through Prudential Financial Planning Services, a division of Pruco Securities, LLC. All are Prudential Financial companies.  Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide. Site for U.S. persons only.