Creating lifetime income

Today’s annuities may lead to a more secure tomorrow

As life spans increase, people are living longer in retirement than ever before. Because there’s no guarantee that traditional retirement savings will last a lifetime, it may be very important to have another source of income.


Annuities have always provided a stable, guaranteed source of income. But many people have resisted them for a variety of reasons. Now annuities and optional living benefits (available at an additional cost) have changed with the times, providing new advantages for retirees and those nearing retirement:


  • You maintain a measure of control over the money in your account and how it’s invested.
  • You can take advantage of potential market upswings, but your income stream is protected if the market goes down.
  • You have a wide choice of investment portfolios from conservative to aggressive.
  • Your income stream is protected, so you can consider investing more aggressively than you might with other retirement savings.
  • If the market goes up, your monthly income can increase too.

It may be a good time to look into this new generation of annuities. Aside from Social Security and disappearing Defined Benefit pensions, annuities are the only source of guaranteed income you can’t outlive.


Annuity contracts contain exclusions, limitations, reductions of benefits and terms for keeping them in force. Your licensed financial professional can provide you with costs and complete details. Guarantees backed by the claims-paying ability of the issuing company.


Modern and Traditional Annuities - A Side-by-Side Comparison
Modern and Traditional Annuities: A Side-by-Side Comparison
  Modern Traditional
Tax-deferred accumulation Yes Yes
A variety of investment options Yes Yes
Assurance you won’t outlive your money Yes Yes
More control of assets Yes No
More control of investments Yes No
A measure of protection from market downturns Yes No
Potential growth from market gains Yes No
Account value passes to beneficiaries Yes Yes*

*Some older annuities may have a death benefit equal to the account value.


Investors should consider the features of the contract and the underlying portfolios' investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information is contained in the prospectus, which can be obtained from your financial professional. Please read the prospectus carefully before investing.


Variable annuities are issued by Pruco Life Insurance Company (in New York, by Pruco Life Insurance Company of New Jersey), Newark, NJ (main office) and distributed by Prudential Annuities Distributors, Inc., Shelton, CT. All are Prudential Financial companies and each is solely responsible for its own financial condition and contractual obligations. Prudential Annuities is a business of Prudential Financial, Inc.


Annuity contracts contain exclusions, limitations and terms for keeping them in force. Your licensed financial professional can provide you with complete details.


A variable annuity is a long-term investment designed for retirement purposes. Investment returns and the principal value of an investment will fluctuate so that an investor's units, when redeemed, may be worth more or less than the original investment. Withdrawals or surrenders may be subject to contingent deferred sales charges.


Variable annuities offered by Prudential Financial companies are available at a total annual insurance cost of 0.55% to 1.95%, with additional fees related to the professionally managed investment options. Return of Premium Death Benefit is available for an additional annual fee of 0.30%.


Asset allocation does not ensure a profit or protect against a loss. Diversification does not assure against loss in a declining market.

Insurance issued by the Prudential Insurance Company of America, Newark, NJ, and its affiliates. Each is a Prudential Financial company that is solely responsible for its own financial condition and contractual obligations. Our policies contain exclusions, limitations, reduction and terms for keeping them in force. A licensed financial professional can provide you with complete details. The availability of other products and services varies by carrier and state. Prudential Financial, its affiliates, and other financial professionals do not render tax or legal advice. Be sure to consult with your personal tax and legal advisors.

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