Skip to Main Content

The Women's & Multicultural

MARKET OPPORTUNITY


Our original research and thought leadership provide vital insights into important issues for our clients, financial professionals, policymakers, and the general public.




Total Market Approach: Opportunities to Expand your Business with Diverse Customers

http://www.prudential.com/media/managed/TotalMarketStrategy.pdf

Diverse consumers are the emerging force in America today, a trend set in motion by explosive population growth and expanded buying power in the multi-trillion-dollar range. Read more.
May, 2017

Hispanic Consumer Market: Solutions to Help Improve Your Financial Wellness

http://www.prudential.com/media/managed/TheValueTotalMarketApproach.pdf

For Hispanics, the disconnect with financial planning is largely rooted in lack of awareness and familiarity. Essential questions about financial wellness were asked during the DiMe/Prudential five-city #WomenInspired tour of Latina influencers in 2016. Read more.
May, 2017

Financial Tips and Clicks

http://www.prudential.com/media/managed/TotalMarketStrategy.pdf

Financial tips for your everyday life. Read more.
May, 2017

Key Insights for Marketing to the Black Consumer Segment

http://www.prudential.com/media/managed/TheValueTotalMarketApproach.pdf

Integrating multicultural insights into our marketing and sales strategies is critical to maintaining a competitive standing in the marketplace.
January, 2015