http://www.prudential.com/media/managed/TotalMarketStrategy.pdfDiverse consumers are the emerging force in America today, a trend set in motion by explosive population growth and expanded buying power in the multi-trillion-dollar range. Read more.
http://www.prudential.com/media/managed/TheValueTotalMarketApproach.pdfFor Hispanics, the disconnect with financial planning is largely rooted in lack of awareness and familiarity. Essential questions about financial wellness were asked during the DiMe/Prudential five-city #WomenInspired tour of Latina influencers in 2016. Read more.
http://www.prudential.com/media/managed/TotalMarketStrategy.pdfFinancial tips for your everyday life. Read more.
http://www.prudential.com/media/managed/TheValueTotalMarketApproach.pdfIntegrating multicultural insights into our marketing and sales strategies is critical to maintaining a competitive standing in the marketplace.