Prudential & the African American Community

Prudential has a long-standing commitment to diversity and the African American community. We strongly believe that talent comes in every color, gender, origin, religion, sexual orientation, and physical capability imaginable. For this reason, we actively seek out employees, vendors, and business associates from a deep and diverse pool of accomplished professionals eager to build on Prudential's respected name in the financial services industry.

Family, faith, and community lie at the heart of financial goals of many African Americans. Reflecting both our commitment to diversity and to increasing the dialogue about how to best serve the needs of America's growing multicultural markets, Prudential Financial supports organizations and initiatives that help African Americans achieve financial security.

Here are just a few of them:

» Internal and Employee Support

» External Business/Community Partners

» Black Media

» Community Support

» Learn, Do, Earn


Internal and Employee Support

We strive to make Prudential an employer of choice through initiatives that support, inform, develop, and increase the awareness and sensitivity of our current workforce. Prudential's commitment to diversity has been recognized by a number of publications, including Working Mother, DiversityInc, Hispanic Business, and Black Enterprise.

  • Employee Resource Groups–Black Leadership Forum
    Prudential's business resource groups support the company's diversity efforts (i.e., recruitment, retention, and multicultural marketing) through mentoring, awareness initiatives, and educational and marketing efforts. Prudential's Black Leadership Forum was launched in 2003 to enhance the professional development of Black employees at all levels through this internal network of the company's African American and other interested employees.
  • Hampton University Business Case Competition
    The business case competition is the highlight of Prudential's ongoing partnership with Hampton University, one of the nation's premier historically black colleges and universities. Each year, executives from Prudential's businesses develop a case study based on a realistic business challenge. Finalists are invited to Prudential's headquarters in Newark, N.J., for a full day of events, including the presentation of their strategies to a panel of senior executives. Following the presentations, the executive panel awards grand prizes to the winning team.


External Business/Community Partners

Prudential actively supports businesses and organizations focused on empowering, supporting, and developing leaders in the African American community.

We offer products and services through sales channels that are as diverse as the communities in which we operate. Our Business Diversity Outreach team connects Prudential to diverse markets by bringing our business and sales professionals into direct contact with diverse communities, including African Americans, to forge new and mutually beneficial relationships. Through these programs we showcase diversity employment and financial education opportunities.

  • Executive Leadership Council
    The ELC is the nation's premier leadership network of the most senior African American corporate executives in Fortune 500 companies. Guided by a vision of inclusion—the leadership legacy of African Americans in business, education, or the community—ELC's mission is to build an inclusive business leadership pipeline and to develop African American corporate leaders, one student and one executive at a time.
  • Calibr Global Leadership Network
    Since its founding in 1999, Calibr has evolved into a world class professional organization that offers career and professional development, community service opportunities, and points of connectivity for African American business professionals.
  • 100 Black Men of America, Inc.
    100 Black Men of America, Inc. is committed to the intellectual development of youth and the economic empowerment of the African American community based on the following precepts: respect for family, spirituality, justice, and integrity. Its mission is to improve the quality of life within our communities and enhance educational and economic opportunities for all African Americans.


Black Media

  • National Association of Black Journalists
    The largest organization of journalists of color in the nation, NABJ is an organization of journalists, students, and media-related professionals that provides quality programs and services to and advocates on behalf of black journalists worldwide.


Community Support

Prudential and its executives are leaders in Newark and the other communities in which we do business in the U.S. Prudential's leaders are actively involved in community and non-profit organizations awarding more than $25 million in grants that support education, children, and environmental initiatives each year. Prudential is proud of its support of significant initiatives related to the African American community, including funding for projects like the Martin Luther King Memorial.

  • Social Investments
    Prudential's social investments program provides low-interest funding to minority-owned businesses in New Jersey and other communities. Prudential's social investments initiatives have supported thousands of small businesses that would not have received funding from traditional sources.


Learn, Do, Earn

Prudential actively supports The Learn More Now, Do More Now, Earn More Later Student Achievement System, a national initiative managed by the New Jersey Chamber of Commerce Foundation. In addition to collaboration through Prudential's Community Resources, the company's Black Leadership Forum has adopted this program as part of their community service outreach. Through their participation, BLF's members work with middle and high school students to reinforce the value of education and financial literacy as the foundation for successful careers.

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The Prudential Insurance Company of America, Newark, NJ
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