Information graphic: Title - the African American Financial Experience. 2013 through 2014 Prudential research study. African Americans’ day to day and long term financial decisions are strongly shaped by faith and family. First topic - Faith. Those who attend church at least weekly are among the most financially confident. African Americans are two times more likely than the general population to rely on church/faith based organizations for financial information. Second topic - Family. Compared to the general population, African Americans are approximately thirty percent more likely to be financially supporting children or grandchildren under 18, Two times as likely to be supporting parents or grandparents, Two times more likely to be supporting someone unemployed, and thirty five percent more likely to be caring for an elderly relative or special needs family member. Third topic - Finance. African Americans share the same top five financial concerns as the general population, but prioritize them differently. An independent study has shown the following data: The first priority found was reducing debt. 60 percent of African Americans have expressed concerns about reducing their outstanding debts to prepare for retirement compared to about 50 percent of the US general population. The second priority was saving for retirement. 55 percent of African Americans have expressed concerns about saving for retirement compared to about 50 percent of the US general population. 
The third priority was building an 'Emergency Savings' Account. 54 percent of African Americans have expressed concerns over this compared to about 41 percent of the US general population. The forth priority was having enough life insurance to protect loved ones. 38 percent of African Americans have expressed concerns over this compared to about 241 percent of the US general population. The fifth priority was protecting existing investments and savings. 35 percent of African Americans have expressed concerns over this compared to about 47 percent of the US general population. Source: Prudential’s 2013-2014 'The African American Financial Experience Study'.  The Prudential Insurance Company of America. Newark, NJ.
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