What Are Cookies and Pixel tags?
We collect visitor information by using cookies and pixel tags. A cookie is a small piece of information that a website can send to your browser and may then be stored on your computer's hard drive. It acts as an anonymous tag that identifies your computer, but not you personally.

Cookies have the ability to store information about web pages viewed and the advertisements viewed or clicked. For registered customers, cookies can also save user information and screen preferences.

You can set your browser to notify you before you receive a cookie, giving you the opportunity to decide whether to accept it. You can also set your browser to reject any cookies.  Since many websites use cookies to allow visitors to navigate easily, you may find that some websites or pages do not work well if you reject the cookies associated with them. For more information on how to manage cookies, see below.

A pixel tag, also known as a clear GIF or web beacon, is an invisible tag placed on certain pages of our website but not on your computer. When you access these pages, pixel tags generate a generic notice of that visit. They usually work in conjunction with cookies, registering when a particular computer visits a particular page. If you turn off cookies the pixel tag will simply detect an anonymous website visit.

How Prudential Uses Cookies and Pixel Tags
Prudential uses cookies and pixel tags to provide better customer service, and to learn how visitors use the site, and how we can improve it. Cookies also help us enhance navigation and the functionality of our website, to securely maintain a session for existing clients accessing password-protected areas, and to personalize aspects of a visitor's experience.

Some prudential.com pages use cookies to better serve you when you return to the website. For example, a cookie may remember your user ID to simplify your login to a password-protected page.

If you reject cookies, you may have difficulty navigating parts of our website, and you will need to enter identifying information each time you go to a password protected page.

Prudential itself does not use cookies, pixel tags or other technologies to track your use of other websites. Prudential may, however, contract with other companies that may use cookies, pixel tags, and other online tools to collect information regarding your interaction with Prudential advertisements and your use of both Prudential and third-party websites. This information may be used to serve you Prudential advertisements and other advertisements that may be of interest to you when you visit other web sites. For more information about this practice and to learn about your choices in connection with it, please visit http://www.networkadvertising.org/managing/opt_out.asp and http://www.aboutads.info/

Managing Cookies
Most Internet browsers give you several options to set your preferences regarding cookies. Each browser version works in a slightly different way, but you generally have the ability to accept all cookies, be notified before accepting a cookie, block or restrict cookies from certain sites, or reject all cookies.