What Are Cookies and Pixel tags?
We collect visitor information by using cookies and pixel tags. A cookie is a small piece of information that a website can send to your browser and may then be stored on your computer's hard drive. It acts as an anonymous tag that identifies your computer, but not you personally.

Cookies have the ability to store information about web pages viewed and the advertisements viewed or clicked. For registered customers, cookies can also save user information and screen preferences.

You can set your browser to notify you before you receive a cookie, giving you the opportunity to decide whether to accept it. You can also set your browser to reject any cookies.  Since many websites use cookies to allow visitors to navigate easily, you may find that some websites or pages do not work well if you reject the cookies associated with them. For more information on how to manage cookies, see below.

A pixel tag, also known as a clear GIF or web beacon, is an invisible tag placed on certain pages of our website but not on your computer. When you access these pages, pixel tags generate a generic notice of that visit. They usually work in conjunction with cookies, registering when a particular computer visits a particular page. If you turn off cookies the pixel tag will simply detect an anonymous website visit.

How Prudential Uses Cookies and Pixel Tags
Prudential uses cookies and pixel tags to provide better customer service, and to learn how visitors use the site, and how we can improve it. Cookies also help us enhance navigation and the functionality of our website, to securely maintain a session for existing clients accessing password-protected areas, and to personalize aspects of a visitor's experience.

Some prudential.com pages use cookies to better serve you when you return to the website. For example, a cookie may remember your user ID to simplify your login to a password-protected page.

If you reject cookies, you may have difficulty navigating parts of our website, and you will need to enter identifying information each time you go to a password protected page.

Managing Cookies
Most Internet browsers give you several options to set your preferences regarding cookies. Each browser version works in a slightly different way, but you generally have the ability to accept all cookies, be notified before accepting a cookie, block or restrict cookies from certain sites, or reject all cookies.

You can follow these directions to set your preferences for cookies.

Microsoft Internet Explorer
Internet Explorer 6.0
  • Go to the "Tools" menu, click on "Internet Options."
  • Click on the "Privacy" tab, then move the slider to level desired.
  • Click "OK."
Internet Explorer 5.0
  • Go to the "Tools" menu, click on "Internet Options," click on "Security," then click on "Custom Level."
  • In the "Cookies" section, go to the section "Allow cookies that are stored on your machine" and select an option. 
  • Click "OK" and click "OK" again the next screen.


Mozilla Firefox

Firefox 1.5 

  • Go to "Tools" in the menu bar, click on "Options," then click on "Privacy."
  • In the "Cookies" section, adjust the settings as needed.
  • Click "OK."

For information about other browsers, earlier versions of Mozilla Firefox or Microsoft Internet Explorer, or other options for managing cookies, please check with the manufacturer.